How marketers in India use SMS differently from US peers
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"cfdd49ca0bf2ee9c6bb88fdaa2bb22d6","s":"dc2a85294cb85723"}
