How marketers in India use SMS differently from US peers
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"217e18ae15a58d1c45f0f685157e0c8b","s":"5c37426c32e1961f"}