How marketers in India use SMS differently from US peers
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"9cefe9ebc5678bcdf85ce218faf53b07","s":"a80963f3b17fdb1d"}