How marketers in India use SMS differently from US peers
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"7f0487ab87a23b02e37491304742cfae","s":"a9c950887e592e99"}
