How marketers in India use SMS differently from US peers
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"Wv78JWxlXU5\/7yi4+PN5402I1t8AWDeNdZ3Jeg2RYtMpfQlLPVn7LC1jxCBdg+i71bXvS7uaE4MTDb+BxOXLA5xx340UCkjO2CQBF1xtC6r4vG3H298IsgJKxowsertSnvXlYfH8hQPTYGyc\/E+gJC4fd8WK\/eJ7emMp6GbVULz5cv0nbnRkU\/6jxz+QIv1P1uOgqnuwWgoSrZiM2XrRyJUPSrL7mmC47Z3A47ix1aMpL1S2kkwk0g5BPQ10XDHPWaUlqd8essSKYESro8vhRRHYuEDqqDY1ZHNzGShvpMIjET+r8AOjGOx10Z4+KeTfaSIAz8lTJyQ31ksxi9sZtpc6NxxHjyawAmGRi4EC+rjjfYecnmodHbu+DFO7cATwuqQwwlUtHzifO4K1XrMKgP4ra6dm2O+XL1Dc8\/0LJCztrEDTltB+wMnUata9m7KQTjizVhuhMXMBwae6Ty2SGR81GbKbFqMzZWoRTkyQ3Gwok\/xACV5rGSTKYKP7XE1RAhokMyb7MoXz7+Y7zCZC7Rj9Vcybps0eY5dkc7TrIxOx2Bc48RJW6C53BtiSaQ9UhNaHgEp4rCvBqaj1fgIOqEo36oikGIMf3loXCYgu\/GpXaAgQtivfPGl5WfN9PE5wwkEKNHqZLI4WDCGPJCRbUgpLe8EGqQllHNWNuObigRLXUsyFV13WHT9ujJ\/c8OTHWvxuEEXx1RfROU+ez2Y0G3Mvn9U+1rsdA00j+ZzAGlevR6G3z4Ze5XbAo\/fS4CZLaLbKJCY\/83T2J3SInD\/tvt5Alx49naiy3oY5HbzZsmkEY6HAm\/SPNgPv6qu+uN0eDvoNQB+EuaXjw4iGBdC3YM+Fi9VhmXWPqzxdtm\/DMF8F9mBBqnQWoQoZO5I0NsPRiFYRmZ4ifNHhA7Y71SCIQHriHoeZPF1ySkMMEcTWdF6YPLcX3WFBOwsqxEtmjVjS+e6Fc77jAC4ML+gXq\/yYYBov4qh5z92NPrXkGIo2v7+0wcBcUxLPt3A9Yg6CzstyodH4quEJ8Yy780UVasAemD8zk19emm4S3bw6juY6CpYbxJe9U1ZRDdwR21d8IolEaBYkwJZcFRTa8Ak+diMeZGIpkz4IQk0mmOOBBnCOHU1p3v5cqoc6A9b9jyxRMU62IAL1AfptMojLk\/tPHHqL+Xzxg0J6Y4wjtzgfR53AJviCyi4tvaAn1DFhp9Qc+8i8B9vMdzsKk29yHjsjGnaG1ngHUxi9IvnMNRmqMyqR3++uAmfFbFNUxvNMJwBiHNIwgCmrCsg2Nz+Ku7RnWpHXvalXiO\/VsFtlmyNNjkXYK6c62ZjeFA4o4mxvLXfn2SDtdd6O0MQpqSNEpZVe\/y2MAzzd+zNsQaeck+bohYckKy\/90H34A1WQEihlYO0I9UPOU8teJ02BI0JjgDC0LOg7MxDBNGFnrXPKXzNou2bH7RLayl3Lsfxrzjfrf5MVbUowNaesaeRIomC8UNHxy4cIvptvpCS0qfwTy4zVWuwWo7W8xpCVmRp74xWllccJS+9Dn1F2+1nWyBXbuj1BiyKQx1jfqA72xX\/vQCt2o5GX7f8z1\/rhnaWgujIZH0uZjtUUI9Qiv+MukIF82H\/pH7cprNxM4eiA4VWRNNo+C5FoIPZxGQ6QQis2yNTBUFXDiiiMdRdQViO7hquiHbgkqKvmjbK0SveXai+Fu4rYGz6hKoqB189Xgg8n9ZQ8SYitMua5w7\/\/T1guPtN0lrOKFaNPOlsTFO1gNlcr9TB\/GvyzIUZNmvn4xjiS0JaPX\/DH7L6KvjMlpfdywHPyHvn3fIxWJXnZJCqBg5aytcVEU6FNSZn2XlgqrzFFI+y0gWiZUSXvqE+t0Y2kxC2ecbMuVCpedxeE8SwfWudSKROKFFKW2LN9+raYFZzXndCZeKjzvleAUTUFeX9C1TfsIfB4395w\/n3eaUi+HESjVd3cerUEpT6+cmGO\/A6Va9CyafnE2myE3UKtaMtTZ4CTrYUgXAQVW0Xpt\/y8RNEjB8oKvZZLgeY8ctb0Mv0oTnVtWtSIXWYEgwIn2FRnfHkrnDgVoWOf0ubbMECtA7GIr+O0ZSUk1kA6\/iLH2NDaD1\/qUmgVjguUOknX4Mk8SJQRZcsQfy\/r3WQyq5Aev6gTGhzZAMhgtKygw7ruStobpnccv33fwtFc3FShpHTpQLOHy79j+NVCWo1mmAAIpblendvPsMBpJh92j6EOd3CyPsyRiXEB4i6ZDRJqrJw0qIfFAhPB5HEirWCA9teB8jLyZ1aL6CKrdoCqFECBCUbIjSWbLlgKoRzega0qpRLKY9IuH6Y9fV13J\/VXWboZ\/hHj0\/2lF3qkInZQ2dcq9QBYbHvffkbL8Gc7eZkkHhHMUWJr3HeQzo9mBn2nfMn25kawyS9w2O6s5F38S6P6+d8YQUik1BjVPxmnfkArFB12MWvfFt4vrcLP7v\/EaCxvfB1ZmnsJbKjoJnGQGy3Of0D9RAfWZmfRUZdQVsxyZu1AOiCXGjONSQGt+JuKHWwlBIClU4+30moXXNrGC4F1YYAaoySd1X\/lwd+lmABs8YBANGlLjDkBiQdyfHd2GlJtJcQtkoxY37BJexuHINjTw9Y5FEk6IzilAuBhy87INRFGbgTfXseEu0h\/briN7k775evB9unXekHoHiL5SRxnLrCP+aUAjYlBTDgxXCRjwkjO6Ro0tloOTc6clPR8p\/mfTdaRCYcKYHJQpGmMklJ3XGdbsuR3d+kI0x3fomAHOcOB\/q+wnyaNN5FbGh+1tsr9pmccnq5wakN9D2AqQCpU9SdZe\/MR9MQpqMJchVib3q2DjrwI5CKkvOT9W5jkLCeB3GP7+MohNuEXm8GMNgwXsY+iYIDZ3WyL308fdgHlvMFLiM2ErHAsg1rErlR5A2mk\/jz4u4AFGOFpVBncrI0j4ExBvRBF\/etUEL2te\/\/GOoABMMfgKTs5LBdj21M8hdVH7oqqu234zYhnNPhlBIjizbP8W6NSSY682wEs3eN7s5EOoRXHHzyCcXnh\/xaxTGoEQkYeWevZX2rps67+JM+43aNKIffyWWZ5zkWLGHOzjfl+WLxAipd2zFUd56sb5BBJ\/tEmzy3e5jpYCQ20rZfiX0GUdUiCwLBbUKLESYvwtrcyfxhnHVGud6SO+dz3sE8P09Li6\/XXeqwSmZKWIwPCEDjcmAeUIIXSmPuA4GrWSAzsFf420xMd+TwGt1E2J1YLgakpI2JfRRlbTrheNbE11mdygNAMadEbHBTcK18ov5PxT8EVxop31+e9G+56bIP9RG2eCwlzvz0ltIqLwAY1BJOpEYq\/GpQ5Gte9UcyKXCod8PFgTHsRYNi9U5FqOzh9eCdLbuGq3OFg+clkmnmgyGHjVCjmbZQN0ErkN75Uuxou1c9iIzRu7CNlHfVG+PPBue0XEFlCJY+9\/Emx4JaqDJ2XlkHTraDVK31ZAkcGnxualZUv88eejq34R9uOwhly4v0XZe+ClUYlx0GLbdP9XvPWhy63oN4+dgow\/78pxMxKXa8l458iid2pGWAbvBDh1dIiKAVWCNF2v+HrfJftIqZWDRn1gJqhlon6DIxBpf\/9L8eWcc6T6aT0GToaFfd9XGuvcz4hWIq3F6X3LbmOBFoOhrPn16rBgSkP8yLgMZzDT4Ld0Frg2jrv+3Gy\/YFXFrvo4QqQ5iigAEeQAOeUF9p71SZhZAP7VXGC8a4ZShcDbDGY4fF5MDcOnYp+TGBs2evOMSNTPPKwnDmJwAMB+\/XKgVvcoSSsXYhwoTnzHLR9F3ufW+yFbB2RvT2q5MsX5UPE5hagzUsE8MRX5CDfCWkji4t8fWDIhoT9Bz77mnQGahSNJF5kIOTf0BeWugtO8dQI7CX35vYlOp7xCA4\/fckKhZ8LzaGABf9rp2\/mUmFp5aW8qOVX+7S9SV\/78yikuEjfj21qHPBZ1q4ekw7R65bGR3Sfy0Tce6clsen4up3XilODfCsK9xYtibZCDA+xMr09fbLLbj1N\/7eVHLXRC1Tvxesm75ET\/zLpvQoACZ3fi7G10zssRveu\/OFagNSJkF1HolupfMl7jHSzVcRSrD\/6wcf4x1C0x2dnttptzeCUAo2p1RkzraEFGhE+GIvbIyUTe+krw6BXkl7rdfuHOGFmRbckgqHASZ42OrY5TvkO8XNdRHbAKu6VbHpV76SgZBzcZ0jnZp1cSeKlKjtcQML+y2E5vU+6+RqaY2+hvFhbufjUT3ilcWWjM1AfGKiDn2p\/ztbYtVG+sDjw646Q7NVsFNct+QqJ1UcGoEYGTb6sE\/m2y3pS8106USH\/dt2gpadNId1zzTwfcHVFSY7gl9M7bIfqrgBBu1Nixz+hfY+T+dtoqG8TNm2WviBC1M3FOUaWUHLtONErv9Srme9h+iuK6g0NzD+yCWkruo7sIL5rOIhObm1U2mTyMIvWIFmjHcEmghrr62CzEmIyp+rTU8RohLIlsFkdRmAigoSDSpM0uVE\/F9vMfGJjYikDjot6DgYBuJEpDn5BKx0G8VNrpgo\/B71rs8mZYrHs5sT3g52czviTxrW8G8S86E7POdSkfjLenVUkfGq9IKurc+LYcmdsQ\/O5d6yqPCchmSYcYPDj3SG\/hcPYNKi8AGepcN92h6cMGI7Vof\/AArkg1JPHk2TkakfjwKhoI\/nu5qr\/Gt55CdIRpcisVpHS2OQuX82xefqMMaMelRk2\/xcwqekK8FfajSKSM3q\/lY\/zFjoO31A9YoyzMx5yUt8UxnDFtxHZcDfw0EqdhOhVIWdmklaBjlBrPPrMhxJPWgZq6w3oSsgjeFoSfqm3B9nQA4Dz\/sL60Jvhz+iz5bOoMktbKkVy8P4uZLK81bCAr6\/xRjYUM8Tai20oLrkrOGTNFGfZBzvryPZyRqN2IWAXzNjfgD8Vt0tbQIg40oElk4jaOwrMfy\/ltdhzXeCltrKsjRThWkTU69pkZnfFtnOmvp9BEQE5L\/KR5jKZxLnyjTAMjDSqVEgfbxKxg4Jg1tdG3HO9o\/iFz47GNOtsKyGkJlW\/xRR8SgNc0XrlHY7a4ptdGiT+96TIj7nvzoVsy5dKz2v+OxV0zuFavRmaH5N5oMd4djMQ2p3fotLIj\/L\/sfRjDarc0xdVyNZvkhFKPh+jleq8lOecdcmjLTzajs\/aNIK28hi4nyVASsL1s\/cr+xO\/YPcyA+vdLU7Y6T1z44qpXMTUOb9bHmn898sj9+Q4E34oQb1m3RmxUJSQH03+UoLCVZ2dM7ubcsyY8aT\/Dd4nWWUD0SDaYPQs+kwSQOpLx9rBtNYwP3vTzb54\/O9UG6tgWGg1Jb1q+enHTB\/0J5I6Y94ohgksvrs3EHK88viOqqiG+L52PDFPn6v9okSxp1nv9sZqTdIot5yKpWBiyHmadENWKpP\/UHp8e9amU9ruUzjuz583zFZ5PqHn01AgGZajuYzsZ5mQqo8rQy0PdQSvyF+x7bLJj43b4hGSW1AAYlAFm+5qdiHKMVsb7ec6VvLRSbKweEKeIg1kh4jGVIKTsFPCYDIYuVIZlVHanXpZ48r36MeIs0j+L\/RMj96ChNC3N5TlOwE6UXpDGoCKPzThv1SOlooHeO+XT5BZe4pZV6z+susX9EutAP\/Skug1wcR06FBFSMpzl1wYcBNS5sm+VeQWNyTysq7AIsBMvHPzau33DvtGxLxm7XEcqN6sRK2uZvw1rVDY8AVQHnWJUaOV08ZETeRy900omRsxPtjeVNAYFDlTKENvS\/uNjW1\/r4F7+z+4PuybO9xljrDT7kvAZ2bSg1CCTJpxeXEFB5sJ41ca+VltbxiQ0HKX+sdYqHifry8R3Q6CNCtqsDHakVWvLMvD74IL7XnMpLhraK6YFQx\/vPWw\/adCu2HYSx+s7\/yOY60ScY2hJn6yiu+bV0X7Sq63RcWTk7JUZpWGLY+4fnR3GWlOFKgCxtRYX29DuFVjSKz2zbhAKrWGUBlmcmsl13ydPXoWeiSybUj+x3g6iBUga2PV+L1AQrtTYQzRw3AutnYs2CGx9Bhudk7ZrRiHgJhOXK43lJNM03lcSkYJHt8UW+n\/a1i+M8hOOFa5pyUPCm2Oot0Nk5LA+BDi17MeAjyhH0WfcgXgEuugaxGzNo5V9zqTrBpo0zbYEGU+4mfvJAbRu8\/hXjBOOY13AWX4W64iT\/Udbjn8TPBdCzVJErImls4AZIkRwQqQ05GhR7ymIht4UjCC+SjqEy3OAmRfcwXUszLvsFRwMoYN6LxaghRjWK5bj\/qTh\/vrb6kgIq4whr69m6r\/+KRmmJz1iqe6QoiRtikktAHJe8ISITTbngeW0rIA6MXJFV+RY6A1bRZrqQu6Gfgoy9z+Uahbe3K52A15auva+9bzQrgLKl3AUev28ge9f+qZMCXROPBW0\/BaHpIOI3PoEfbByihY\/VZiVIndUfTEC0Ru7Lx8mjZJFpY0tgjchewdVFT2yzkiZgPj3X9fYfDg4\/gzSVKj26\/h3wvQkUAr7\/qqqMGA33Nr4vEtJ8NB+4eEj96Z\/RflLvCHO642d+7o55UYxkH8MSoM8XD+owj9BddSIL1TbFpB5Im85nHCwgaaEmpupju1XL7k0HM3rSjKsnhuNRru8z4SoRlYEHEReilCRXPae+xiFeMuQEYQfFNmMM20kDG7TB4I3gr59pZMabjIC98985rk1YuVDKKXkssOFl8IW2VGinP7S\/aDMweBFM2lkq07+9S0gQw3ILVNroUogxCqqZkxifBDvvK7dHhHPBAP27SbYh3nDwiaKREYPMZN1WY1rX7QyoO8+++2kv1SURJGtNNXPRPdRlfqNOor+qBtQczRlcG6kZgymuW3znMsMvMJUsR4\/noDXgLdCIpC\/9W6hJ7ARsm7PSza8qnyOIt256ycfth4kWBvVprykd2Z291EEC5+56eoUQNmwVaRCbJaJgoNX9d60jwCdZaar2rSYd6VM0A2woe\/6OwcVKIk0jpsuzs\/+ynY7rUx51bXHKDOO+IsO9RHuMDVX0C8qKWCZ\/u2wtbyboy\/lhyN+aRzr97fDHJyZsFHtMxE694xfDVVQp0YffcF4CkjoJUKnh\/Gpvqd6S67QrbRtVKV4PW37fpuz1YtssTci9iqnXKPdc8Udwbx2wXjuAM21noEXMIOQEz+HydQMBguFQmygYcdcks8Mkv6wjygmmtwLE4\/N9MEcm78c9+D4XdRyZj88rIlN0UAM4SkzwGQ2zV0PV2vISYlMO6yRa8v19Ep\/amUEU310OBo+D4pIzw0eaDeBrtN8n+25krY9zNo2MEuRkn\/IBXdbqayZeVOn79gQ5r9sz07CESNzPSt829SfuKBsYqRcKmQTjPDABk3b7n+XQuslRIh+1PwV2r4zRk9zemKeZJT6zw0U03r\/Tmgf2HXZ6ileup47uOK4bzQvZns2cpMLgojdEoqUU24kIMFcNaj6Qo7abrAH0eNE+5TqCU62pPyELPZR5YdVLUdgcjpp+mKuovBECH1y35LxN6HJ7yrnm8EH2\/fJhzotSDvEB9GoBWYuKIdDGH7GrF6Oc03cU6WhMwFD9WrYFYlS8yX8pTwmi+AjDdamcU19Wf5piBq5g81HMoPyvtPC3GdIIKQAc8FUwK2heKVP3qwdydqvF1yoYqpPv71XvIvbSLXpEZJJmBvmknJ6dLWnr5FhEN\/6ODjtO2aPZWKc3w2SGWlzyUOPduEWfSaJyIoCsNqUJ8CCDt8O+BOjRwutHFVA\/Ir8o7KqKvLawnmuhMcJROBTIfLgcaImLL24Ka7Ow+niBvXd3f1rd2EBkkkfWM1Z3vTYpoDplbtopHdTkgGgDybmXW4de2ywIu\/N\/6ur7qEPJso0dDNWc\/oiymwAUwj+CIx0B3qxLRdIaozRdJGomtY+uMKLObva9jkodAwueg0yUryxuhbbUhMwb7O3AdGYF2AooXiItA+9sdYHL\/9BTvQGIS6BkhJ2MhrbNI+a0zXmtNpldYPl9xRwrkNkFhnj3o5iqrukKx5LcZfQeaqzkmmCL9fs+OxGKIzEbMnuvhiz\/GaSEq9UBas2XLwe8J+8vjcILcc\/4iTzGmB\/e1HtJzaP1H6Awj25BBTac+VyNYAtRcYiA+dNND3Da8FqFHAqDFe5a9K6bpcrVA4GfJ61BCopFWqBF7qrfJ\/ST2my3+59tWKf2FOH2eKrOomuGbKyzGWsbCBlah2M9n10G+CKLawr26gkL4e0chiaw1k6hIM1WWeALidh9I8NSkVEvIRXrbbKRI0vcVy0N429BGTwm+HzS7uqBSJt9pDDj0snHzFVIitsFIx8v\/m6MPMdl+DBDAQp0c+2+WFMWkVmjyGN\/Vd8bAzQQ9PYhey15RP4vRdfwy23fsix8t9Zszy0asWitU1lld0XhMa90qlWvWs9XXfeFCjkmwBQhpKfFWKqCHIS99lBCuq\/DbrysqQY4RnLkVO3d\/R5U4mTicHNv30MzqQ6tucmZSYdykf+hvUEzme7iMD6wxIyrsOxC4yOUM\/TuTlnYKyIjilgLzuRkXGlTYH1F54WRdqLk2JqFW1lHsh49Ensv\/NgbKXlWijZVIaEwHbsMJ168pdEdNCG7qbFJz4ZefajyDsu\/waL9RQRUl0ltqH0mImBotbkAFLBUJ7XmBjD2J6cFyWBr24fg6pOES5rTnYbU\/gVYEAk\/QhKhBiQM\/oRi2u3UqekMfAB\/8ES2SlmhO3WQcnSNh0qGwX3WPj1azQIV1nERnb5bINJQpnXcM\/nKDdjbegnskYIozxujs8rLZR\/PhFXI18RJjpFXWzKv0JKihHL9EM9CcGp46Mju0j9xxs7aBR1NC\/MJG1qVhbCmrKbUr4Kb9ov\/c08HydrCDAzot\/OID0RQ==","iv":"fded1d03217f2e751ec69504e9f87179","s":"ed70931ea62447db"}