How marketers in India use SMS differently from US peers
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"a07235fe24da5c92da3112dcdaa4d6cd","s":"14b9f8502aeb18ff"}
