How marketers in India use SMS differently from US peers
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"f9db93b527d94db3d77168b42303d52d","s":"ed8c4f57720764eb"}