How national advertisers can penetrate mindshare at the local level
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"7cf3b1260f62d7ed2c413d432142a570","s":"92ecd9d85343d2a3"}