How Neiman Marcus leveraged look book content to buoy online engagement
Posted By Jen King On In Featured,Industry sectors,Marketing,Media/Publishing,Multichannel,News,Retail | No Comments{"ct":"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","iv":"0345529f73f8ca0ac5dc818303cdd119","s":"cd4b29eb5ebd1b93"}
