How Neiman Marcus leveraged look book content to buoy online engagement
Posted ByJen KingOn In Featured,Industry sectors,Marketing,Media/Publishing,Multichannel,News,Retail | No Comments{"ct":"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","iv":"933d8604875c1cfbe0431b63f202f292","s":"894a3ccbde3ad8fa"}
