How Neiman Marcus leveraged look book content to buoy online engagement
Posted ByJen KingOn In Featured,Industry sectors,Marketing,Media/publishing,Multichannel,News,Retail | No Comments{"ct":"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","iv":"69abef5e19ece6de2c127df3187b0da6","s":"afb3cf26edf946d8"}