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How niche brands can compete on Chinese ecommerce platforms
Posted By
a Luxury Daily columnist
On
January 21, 2020 @ 3:45 am
In Featured,Industry sectors,Retail |
No Comments
Smaller, niche luxury brands may not necessarily have the financial or marketing clout to compete on Chinese ecommerce platforms. Image credit: Pexels
By
Jeffery Sehl
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l5f3kfkRAG2mjy0JHwZBTfS8kvzZWZqy1Rx1Eykys7OYEVODSOjOaYC8YaTw4OWU5\/hMSfInZIUWYR+aenKsWuNSdotHiFmXCSIMmI6DFj6HhcmigeBZFV\/8eeEm9Sqqa3y8+7pQuqH5vfj3dZCwMSwE66+Jhyhi8oo3u8EPNmIqO+FdP3Vd8+RV4OVPe2dHKjudADCj46W2MUhMjGXRjLT\/DSg1HdpFrOhVNDLqCo\/\/b1A85XOMPbjdGYZFGPaqFmd3lkhZBdJm61KEudtiK2B08GgtivvLb7ef6lMQnzdCQvdCFdX67HIr\/9NE7dNlIL5Q48iRcKKdM\/GEHQGM7wnc4l9lgl1bpGR6O37baopms65oG25B5FgEm45K+8ojEOJ3Xwns6kudYv04MJmHSHnxyYTTjPBEsY0hPbE58D3\/lMamXdbcgtudizPUaKCdl5pHzkPlMUMKJq9E5FecvNhWrWTJZin9Zh5qMn19KFhMly1ABdtDSUuGtWAr1RUjSvdGps7sZlQwTwqNP8MGMfzRNGvAHq+vGBEbF2d7\/Yqj465mWQt9S3dYyL1+o9KOvVvnoaa+kcCGof+0bAhDH4ke+Bk6kEUTNFQXOKlB43oKzRvmxXmjb+nXy\/Fq\/FL0PnkSqHYRFLSotu52Ep9wx8ygAXkeVnjcRE9eK7ORL247EhuohJH5eTz7xwOvTgKOlQCBwu98TvGE9Bqp7KCgDxx2O+M\/PtbDk2OXthyop7teMz5KHx\/kgqfJnQCVovLoC8HCYIN4jgboyDIzDHMblSww5xBkR1dhedEuRBzPsriDeHicIOf0sYPY92Xpe3L3xsIyPNk\/XEX2UJ2SXixuTM+fcVm83NGfNDNv5haOt0xgYw3a9AZQJnSpcSTReleXe5zCB9wKYKZ1UPCpt7yvQBOa3OeZe2v0oRHlzptfiyGlQ4c+OKYTJlw7csYN9MYo+5tOr10S7YoTU5yhITz9NxPPoWQ2B6NRzLPOyj0fLLVpczxEdG1MZmUSV48lbaKIOwVl\/3ovJGhwgY1uTbBxZkAOExfKXIElXXz6ejJL1PqVXYlmbW09SPdq\/61UAXnZH96XLNKHBmvj9PjVnBPcVp8ksRH5rYQAjQa4kWuznlq3R6cfLHLXFf4CHUrbl4XbSy2SUwB6x8DBjPmVuIGyJaAhfN2y7tofpukIjkCs8tRW+BdnXyORuw5QMUvWTAZc+vNfyGMsl\/gph1slV\/e08LKe3fPnasf03EYV+oMj\/u9zdwDydyppS7Qc8ZUOt4wQIQ+CIZM2RgdgXdSew3ejd9s2I0CSttBHgrw4TyJ5mHL0wzfimaIajvvwCS6BDIc46Y\/O6DSekS09pd\/r9mpX7ozxsLDFVBfxfCrpkEwTlWbwWmgavlGPdWyGNC1wMkFsJbN9eKJt5xp1tcWt8bbEkaLxhpVCDI527iP4hi2bGZ9Q\/S\/3rW1\/ERCn3yFFL6jSy5DKP91QKyv5kzHbbDULbPsEHa9P+OOxcmUQp6QomUIkvDXZ8odcBt8JFr9zFHtUvYNIRtmATbbNhyk3St8fXaNFkalke6+1oI7Hw0UpQbGdQSbndeTHWWC6KYqlsrlecF3GpEGZc2mua5Z7nEetf1TCw6nVHYIFmt11U4QOTzUNOXMkXhm7P8cdzpv8MplqOStDT234iKn0wmUs01KlhMjrORX26Y3s1T06eNhwgKE0Csgbfr68UAE+kbDGfKIFX3s1TrUFKr\/swZ7kSq3GDenmr2vgqmY2Fers7lckEMHURDVNnMdOuJ4P4PEZZvndbhFAg3Et+tCm36WRdvdCIkwXezVEU3cwj2DnLbw\/NvfsS5qFVwGKBmZWXdjsl407FKlrYh1no3D+G4t02H2yY12K15y\/EuP6G1yCmEhO58QgtzQzezrxMAoebdC1GmyTfRcQcjPMomfX2BVyuekZsvIXDQqI1Fo0ATGapwZROdDn2tkRQalbSED0K\/bVjCxlbdnhhhHyK\/UyYoZy0IleWytZYv3TbTVVGjBKtwzM2I7PdCjWrP8awAtaivcY0TNc+P6gmhh3msey+QnfmipSud3ErHFlqjPRV74bNjpmB5vUQGa0KrnQ7rs14FIuklTnOihgeQyvT1QHtOcqBOJ5L6bM7tFpu5FiXxSUtehGgUUENJp0cJS4Qvht6LRgpP3vNnvHYKuaEn2\/dknLHsp84SWIoz4m92427COsmxHNgFhfc7f5qfwg4BcwnafY8RlVq\/5e62wXxXFm97ZVjb4Bzl+n\/m+frQ02wbJQij8TXTlzie+Or454DUf3V8rclsmlcFq9RRbChEYA5\/jFFHv+AEFQoIGSD5q2THAin89x8bBXdLtb+mvIKT8b6Q3QN9LOsVTYcJD8xhvyLzVUkWStrP+PvtAUKnvtP8zH7cNwG\/f8LKzg93lRiMqH6mr91Q10oVsy3H3hNvaP98PRQnKe2yPe3e\/gLhSaZ+iPv1ryHPu6RtqPKzWd6MEaOCeEE3HJ9GXcD09o7XTa1xNZoyjxDnKSUW\/ysZ2xG8P1p3MKqQeCfjt6CZtp5mGduQAYVOtcGaubOH\/KWK5PDW1ssrcF4P0RVOOcDNytbfHsCu8X8vluAScCN64Tii8\/aOrr9WgYOxQOMrlZyBPcP7rwXDVoE2zFH\/Xw\/NYtRqiHoFiJSBi3KSb3po8gvqt4MPJRmj3xczaWGfscpfzVdlCrKYJfbUQZ72rPgbDApWGkZDRyP8pG\/t+Xn3RPse0fmEzjbGKo7wFhzAo7oU+JWLtGtpAwYEhy8Pg1AHoInO3Ecma7X0wPkv+8pYHGdmJZfF9XB9sAg6oMgyOkgdzJQmbc0jN+6BReqKSvLAZqkpxFe2\/+AKRSPMTNe5Q1jsNqxiThEg\/zX4+09\/spHHP\/WawZtvkOjDmfxl2EeKL6Klg6370g9LtzrwSc\/ROJBymYsFjBLB3m7RiIsSSUenb7HKD2mh8f30WlWpua9\/NFXye329nE+jyVkcMlKfCZwUOFjsCqELFy77y4J5o8mNwhDO\/JNZHNiMy2gQmbUqNJM4pgDcGNSCOBKstHE3daGFTvD+qoQMJYM0NvN3ejPg6v4Nb7JrtLOzLfEzcUUcim8nXTJ\/mZcm0C\/RNmqxFmVITShGGGMHB2TBaXljKLD6MbbNXEbGrDr2bp4ZxH2+DDYMwZntT50hqLHei5PWtt9qR8CwX0nKhb3tVU21\/ZflB0tVD4xhvTU\/jWFZH7\/Hw29X716uaDOJOVjyxCYmaUIDCEoAME15dfmEZaaxgBGioC8meRKoV5l2YyEROKYrvX9A0iZbEEepJHHOyMbAa\/yoXgoo+veX+VhYLAjyqSQtGW2yNFnjcCI8y31ywJzsJXWxRMjzRJO9hY4\/eJv1ElSB+6y7odLbnyz9uUJFl\/GBIkrxY79IhwvpeXwFRrRrnssIVhZubnpO337Xj+oGvaXSl2YdbWxp8yfXd33Qjxil5L2nK696fHRPaBjRMsLTyfAKK21+HmGct6vI1ngRVkDfrq0YBYEVd6hOBPFLzx87Im\/qVoLOplxM15kQCh\/D1UvA6Cg8KHU1mS50yaYBvEwUBjW8MJuY8haOZws+dgbCs\/v0nnKaHmeyZ8yjF0OHQ1OJFW83HMwGZ8p2Q8HeYUEhkmp+JYoXu2TEyaqpwmKt8rnUTZ0q69Xjvnf7\/ek38njsi7j7jLnr7kMQCWkYxzjFNabI0neZeliQJC93pDWKdXTw308UxiXrKqwvNemPpk3ACADHBDLtpZe16JSNFDSzTVW0ki6eMw11BL1KgDQmBmpWiF8LoOD\/Hxb95GFL2yfFPCCE+PSjEkr4sb\/qG0MYjJak3dxUBob4\/2rDRwC8Z3thR4G60U0kASTCz3H6N49i+nD620e+Id9eyPQLDjQ4luIipUCyV60nZYtgTZNI3rbylnzWZrUjhHOq3\/ZLhEJxTgPx8a7tuMMW9EbesS47qeF9aZddckl436DaswVm7TJpGb\/3SW6vMc3PkieBGd+rvXjX0ePNX9YAyQ6vVR3fjZkY0ChNGHQ2YWjF9DigKNSS9zJB1lu8+hMeg2rs31BI4WN3w5b3Rvi7\/P9N4pubTnnF2eALDvk6MQpL5hG92JkwC81cZY9XiCj5l1Dn1e4w6p\/EF9lMBUrIZnSzDMUMu8LCY2tlC4ACRqhXKh3TBJ5pIrHpcma7R0ERu5D+VGWqEg6KGeCxBxRRcWIqLUAkfyndFEVhweYRV3eaiYaZR5xs6bKP1eDRAQ4ZMm50vGo0WFOYBmBtRmASIHyLulj\/ZBbpH\/lL77TKdNiVbLB8PptmiMQyNKEOSWD2RgumJ30EV+\/bLdJUlLowNbhS23ac8yu3RlZr0cfkMjlaxFJt1iTjr8PnRxVt0hRF3voDGkwZ1mILP8\/h3FIlEvmTYwLQ\/Fkq05t7uVbGaGR4IFCg9L\/jSB1YYOr1fhXxNHUryDDqwVuivWJZm9DtjsySAN7SJ2xxVuqlKQLAzx8aHdK+x+3cZa4nPz8B\/dJqEtD+iH5UUylHu2cjFMwgOJbmTiK8RvWjdWUYBrTL6U6ABEEOBLmi6xBPUqbcwC0SkyYyaOdHgznDEFf5g+Yr5E1GYYExpvA793125HXmH2KzaAPSlt557uV4E0G4mQg9ia\/bfXug2Z\/iMw4jwboCPbBrkXPs+OYFcjgfkqCd9pgF2AC5QzhImiY19eSAuULWavFG90JyA1tk8EeuWbvdODqjfKf62FiwE4SkdllNWk+qIR0o0Dj5rm1xDIKV\/qgPJUlRweegsCMg941cPhEKubYdzAMYqwhVI8Mw1dEEZGp\/GKt5MsGSXJ0Plc2M\/SiLddP56ejXv7EUJdXrwd7JvvSDMD1Bs+AkvnoaEV6pVXxSTO\/w7U0F9GpfANCWam+zFpx9\/yy2FTt\/gKJfl9DvYKenDhaUyC0vMZxCbZRL+VRpeeykr78zekNkoDSkr1GK648jkH\/2klMxuBzQyU7Tc6RQGS57mvVq8YB9AYqEqgEFxKaFymYcNY27bln2xe8BJYmGsDdpzDt2fFqqakAQj3ssb5GfiIoLv1\/lYyNgcROoo=","iv":"a5ce014a82eda81f9d340f534395a8a2","s":"f3bfafebb1e81fd6"}