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How niche brands can compete on Chinese ecommerce platforms
Posted By
a Luxury Daily columnist
On
January 21, 2020 @ 3:45 am
In Featured,Industry sectors,Retail |
No Comments
Smaller, niche luxury brands may not necessarily have the financial or marketing clout to compete on Chinese ecommerce platforms. Image credit: Pexels
By
Jeffery Sehl
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","iv":"15098ef024d049e9d779aa6182dc77ee","s":"c0b4e08ad9cb43a6"}