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How niche brands can compete on Chinese ecommerce platforms
Posted By
a Luxury Daily columnist
On
January 21, 2020 @ 3:45 am
In Featured,Industry sectors,Retail |
No Comments
Smaller, niche luxury brands may not necessarily have the financial or marketing clout to compete on Chinese ecommerce platforms. Image credit: Pexels
By
Jeffery Sehl
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","iv":"aaba042b7b54c7424516a50de0f2076b","s":"7b1718245739ecf3"}