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How niche brands can compete on Chinese ecommerce platforms
Posted By
a Luxury Daily columnist
On
January 21, 2020 @ 3:45 am
In Featured,Industry sectors,Retail |
No Comments
Smaller, niche luxury brands may not necessarily have the financial or marketing clout to compete on Chinese ecommerce platforms. Image credit: Pexels
By
Jeffery Sehl
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","iv":"7992060a07bb1d930a00322da02b9c0e","s":"34adfd2811ba9fbf"}