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How niche brands can compete on Chinese ecommerce platforms
Posted By
a Luxury Daily columnist
On
January 21, 2020 @ 3:45 am
In Featured,Industry sectors,Retail |
No Comments
Smaller, niche luxury brands may not necessarily have the financial or marketing clout to compete on Chinese ecommerce platforms. Image credit: Pexels
By
Jeffery Sehl
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","iv":"8c862f6a05f3a2f2448b3e8d13cd8743","s":"95cf0c7187fe684a"}