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How niche brands can compete on Chinese ecommerce platforms
Posted By
a Luxury Daily columnist
On
January 21, 2020 @ 3:45 am
In Featured,Industry sectors,Retail |
No Comments
Smaller, niche luxury brands may not necessarily have the financial or marketing clout to compete on Chinese ecommerce platforms. Image credit: Pexels
By
Jeffery Sehl
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","iv":"08755741c0ee874dc7a81c6f4115a52a","s":"e88c0058b9bf1252"}