How over-communicating can kill brand loyalty and sever symbiotic relationships
Posted ByStaff reportsOn In Featured,Industry sectors,Marketing,Mobile,News | No Comments{"ct":"DcFa3g0Qk+\/7QcvFph2CPgV3tMxr1uJKNNh0VRs2UQFU8pisnKsgIz3IPgIUDMzPUInp9wfg99nyKg9ruBxHwIlkw0+1Bn3+414I6LH4l+71nU8nszcPSqf0t5lW62cEPD4u8qUpvPVuVl7S+ciJKV+QPjrL0ktPpWfFl7crFeArgnb6SK4csEgkZR8CulAuq7IrJKch2H6oLsaRibe2r4rIU5JnZEWTTUjQiZQVhz3ceyTre837JaimoMfOt\/rirkmYkE6eDmRD8W7\/B9MymwwkQdmwOOCp7np8gy2SDr6bErXTijDvfruqyy1+ZZ10lyW\/1XQwLD3ptUVd4bKqi45HF8I11PJR1E5xK3QDv9VOSiYsaH\/5MZPG\/uhqEbOnLdCHjXRahJNojwU8HcaO520mV4Od+kI6XdF0UkgGq8diqtjdwLQEbmIkMO+SJw83lw21Zl4uf7KUW7YCsdiaLzS5wm3sZm1uvzZjCnxsuZfW\/WGh7Jr2GD8lk+zB0MNd+\/s9kUYIvsqGkU+wNPPskAZJA4MtPzQXS4evKbwVSU0KEMqgX9YAujEV5lrRJzvVai\/H22PknKa8vgeRhtgcqAUIVn1p8moMC4Ysxiy+pt+Lh4OvsInmsOIIQcLvIUTQBOP4x3aTy20l3Qp7Y9OR\/MC\/HDpCOlJn9\/oU+\/uMbeBI1lTz1SolcTVpXnVYvEeLfDRS3B0exAN+Y1sBkgKwMqK4qCCOlCWBJKpQj066fzkQ+q9nC3oUdAyUIge4+NrpMNEji3HIKyVyM3nCOHzHPG9IRyDX7ufBskT92hhRKGD1uLdFdQ\/P0GFIuSVQ8dDIijZt2pb5\/CIHEgaKoq3Q+kZYOf0dGQ5Hdqwi1ZPmUvqtLtgqAPl9I739BJ4YZEwJoBVBCyI+cSxawgbULWdLtQ4X0gtX\/in51pTUPhoio3ysJOutkEhHc3AKu+NKl0ZO1Y+XrQw2Mp9htV97XfVTKHBd20LFRPMr43Ga3N04KV34zGKilW7KveC0h4tYk2e2CczNMDsm5IJPLaXK1D8kzSbP5pxAV9AW9Lw6bpVW0x1ukJfauSwCO9d5ozlwKLx9rnnTj+VvWUrwIw0vjLlHbfhF\/dPOGlCUalx11RY6kWP+tdB8cRV7CMfWQWsSpWHmBKxnlMtAPnK0cE3xd5TvQVAIONij7Q0xzDGQxnleFHSdmpi9P7HGVHMei\/o+5fEHlkYF+zc5vZHZYStbPoDV7Jwf4E\/ITr9k25shFroikChxkUE13FT909T\/b7f9zjjLvSoWmbjABzNUq6TBmfdJp2\/grOeXPECTL9UQ1peNkHdeSUbt0B+8k0rO3\/O+etGZ5vuFB+E+KAyrK\/773YXj5xeKf8JOmPhY2LUONMslSzezxP9NYucAr18GUOQjHw4g4bzmkTQziwcVqXfs66fKoqPLB+d7DJNIB0i9+FiQE\/nWyfm\/d\/L3qBYr6ALfE8xH3j4pTfhOST\/fLlOpOXVp0q2McLrd2K9i+tjqr3ba1S6M76pRRJmo2uUJ+rcERMkZuuZa1j8S0OHjPb7eoU+kiXOmL4ok\/YXiLElbUuoRBvOJKCafc6QOSK\/Zn684fHDukcIYVFwvRy\/prPjkDda5LZeOBzN4DqHeMFEgORBuLObV9D16hoqRGpTDh4zdS3AkAzsvYbD1VvfgxIUXfx0cYkIHFl6LHfn9v3wm6Cq6OeLs\/8PL0VtgwaB3Xfzh12IlbGQQjsW4SGmGWQ4ikSHXTa71nza34+Lx5NOT\/k7kjQ02vvwua9jxBUXp\/EkpbjVIhSm8ukBeQ0dmcVefguNkW\/DzEDAFGH+lgpajTTlOuX9VJc6PaLQlPYPzgl5P1XYPJTuyYhjzyB+W6VDT+9PcR+FsR9ANG9iumWvs6X8UJgVG44cThH7QE521iF9oXA15qzdOUUOg5XU7nLh1r4NqwCi0xL03CxPnCQSmQVJ9hVu8vDqeyytf6\/B0z01EHu93yixoiJGpYZT1XQXJTH4SAwgUU6g1ZjBoPU6Jxyt0HcvQ\/29GU9QsPXv+3xNDyzdfDlrNJNCN7AMKI45CVBItGDyWr2gmdQn94kPta28h\/7W1OBPh9x0uI0SGCWB2KB+R4wqj4XX2Uqbs8I2eEIFpMnJg8fbyEl6mGb5QSFc4AAWkK0kwZiVmnREpkhjYuV6xGwPkPdrRPFpoPpmQdsKfQvgNIxvoQ3ebKV8Ey76amcDPH\/02ndqvI10svwcqse+X9ZBmwphMYmjUnk+1+lKRqyBCxHgCMJ4BRF\/CRAEF2AYj49c58CDBOwZ3Wwl8JQES2wTi4\/bqLA4XdGsqAydtVOrrh+rJdlEpETQlc6yts4TuyrIvm0rDsRjY1r4JGHEug7X+g4oPwkngmI2fCiwVbuSw0RvtJ8JNItcGqhSBS0B50AuTtOHT0+ek6lA5ybS\/AxUwh\/aGu5t0zrQgbO\/Eb6WmA1pGE6SX36evmp9E4g0rXSruzVQsjQEEJTwHCtEA\/0wgDbF17izYznXN+s0IsXjSWN6egQlnr2mal2q1Ypr+Rfl6mpzJ+TZt8WMImT78f4kTBqCsr7ukT396V2m09v029ftksptxXz761WC7eEtrHxixh4Rd0Fc68ElLXMEwtQd2i\/0gwG10Xlt14ayKDqw1sgGSxqsKboxBHQb0WQboBrojIdaIIGgMMPJTq1FhlD\/s+ZAd\/kkUat4AjU6gfpIjlSu1VcR1M949ep52jnVUe7HpcrRsnt3\/1tR7nKlvX+hZ6pZ6HhZfFlmzO8Wiv3aZSmnDv+wBucpu7Wj+cP4Nu2SDT5OfuvLVZoZAT7fQTzmq\/iwkJeTg7\/LAuhq3PcL7chrGcMefEgcLGgEU199MULiZv77Pnun79+Rn4pHegAT\/PNW4t9zYwBRwbE43jT5XkGyuSfUn7n9btT+UBR\/zYlRdgg30+BK9wPZ8Dn7sg3tDBVoOQEZXNeK9kPXgD4EQx+rqnIRjUtWMCf4q81Ef7ZlS4TvjjU7AoO9zi2sh3HTkn\/RymOwRQfX16OXEgDtc0\/DM\/bXCO9Z+p\/wS4coKons7dZ1yqa8Cf41GoWiUAN4lUZA53jJ1RtqJVKicgaRSeh5knVNIZVZck3ZjcJTzEh7pnkaqa4xqL6Y6t2re88WfRBJseCGuInDOM+EouA6xfMS6jEmyt\/hbMFRvm2PXY0MGlKt9nBgJUKcJgYU1p+cM+IwFxALeNNZdzSSm2Bz6YNEtza5EfPUFwkjOb+6DKUSsKM+37k3rvf\/HAZhKto7bwrLqHOLT71J+BSXn1ca9nFVJFoBF9LEa27QDfvJv8l8FFqoMTecFE1MfDdqHhWWQNx4oenKMvMGiHbWMrg18LHfW57osettRwKjFJjlRAQ4wAAnm4Hk7T8D4h2F\/g3n+449UrIH1+izCMkFD1D4KNCmfp+rYzKFa6C9Y3IRQ6pHB0V8bT0IxOPFlJfbZg3veU2BBlMlOS+1Cc7r3yepvAehQmTW\/JNfpmBLZiqmZ72ZwsaJJMUCuXej0DF6lPauQxKD5m2iwj62VVch8eNl6phpLHYLZXyzGSf5CPK7OUfuVXlLIKA+RrEa7BoYdGe9lgtXpMmcNWr1pIc6Pj1khRuttWyAKBTNlNkqaStDTBgg6LyU6jQiX9lloEVo2OOEsrI+8qy1VLY43bmqLLaXNFuozwsxtUYKrueVt+t5joMmjLYgvHmPxUy5RisAOMJ2mYac53Uhxsjv7ArdzA8aolZryYs\/Mypul37ATtRHbQg1NvCcH\/1qk8uhYm2H0g663r444ZlG0fC7oEpfe9YPaqBCoqF+M+AoHpRr3LGnDqiclihW9oQO6GrWpTTHBEl\/WaB\/rWu5QdxgnixoXRmS\/R3KYCJ99aaBszcas73GOzZtzWkevyGRX+N+bvJDzS2ZRoB\/Fd68hIZ0wltWcpq\/oGI74bfjDfxH1Aa7UsYEKOz9HiUBFz+F0Pzotgbut\/SH708AN4Rvrtc+4GCPs2aDwUXaFRlHSqTDuUmxBotYUS4aN0iJ1b4dt6KDhJsw9ZCWxchRKjxmJvk4XGUJybHIUbMnhRbkFol1qmdvCEGfSnPg31Y+RBYrkqrc0pNJ7Rozjx5cLC6HRX\/E1yC9ld3IoY5gLC+akkWTGw2hd4k\/qj4EvMrjbbveAYqiF0aKeFvRFn3+J1OmzmlmToD9s2Ys5pu75ffFGtF08zxQUswI\/7x9Zl1kdeM23qx7Lpe3xnI3HmqaQALYuWysqvSdo5ufqPGkiNngGFabSPj\/L4oI2QeOwtn0nY2JQCy++zn+TpanMgJmHZXRU3irwkrenQYa6AdbvIIomqtW2Xx29WrI4LniSrTmQ3skMkfg07ZLJX7sxXSeNItZFAm9ZzmpzBnPmTobkJRd9XsDJGiWJeZ3bEsWWvezkXvYSlMxxXUxp5KYB4tL\/q+dt4O6UsmZNsileLj9V8quZCIpUGIisXht2Luqyw7iIx\/R5nvGwrfhn6q+OwxVYEGVvaxaBNDUxcy5rBoA4ORfWUNkUtZnU60Rl207XHax\/0kSySf7LZPa6939AuaqicVLSa3OZj8iP9AyXF6gJVaK+xCA2HrIGtp6H0qxvWmX9Hr3ebe0PboWvsy21qGnP8wWNLI2nPXc+K3kxr0o2UbdNYc4JjpukJMBuvGYiwSp2k3tMARkvvwvwCeePyWm9KsJ9mXneYD7SI63jZAfVX6Zakj+Wdn6eSMHuBD30T4JvCcR9b0kTiMR59Ko6ZwF3fxH6fKrvp\/PXWHQ1YXKQNDXji8vDTKRUmDpE9O7fMugseL1HSgk58ZlUw8uIcRUtV3ppjyISGtS5rGAlfOSvUksbssZ1Gwi7Fm9YhjjFhedv5xl86XVvcB8STzbld+vHBgav3GHAOgTeD1QoeNbq3C4BURKDRu+VysXoyzs2ALCy+7ChoNgB2vaJVN99mT2fuvZSRzJNIEY\/2N0MYMI9gqwUSUTMhvCJJCr75Q5GXiJyiCrc2tKd6PNpgW5zw9N6CcWl\/m0iq1eth7FKqQ9caHMOwPvuUO8rpeh9kfSv6bQfo\/HtxjE5v+jcltn5b5zWYE5GG56OAFWP7KUQT7SU2TuKwr54DuemZMEtdN27\/qipzMc5uM+2CIbHqKN7e2N8hkMVVwdLAL+yVNW81KFan+PXfq4EpRIIFclIGnyAY\/uIvAy9eT5NHVw1qJevsApwKY9Jf93cgY0rCwnGyP5AMF72FLkLUzCffWA0AX+SACyYLia4nKEAtulIEdI9vwywJg+8cD3sBaNVIp3GzqrBJ7IA9N4ZDN+01udWQVr5DD0TUdqwPb534tBuk8AyuMoasvYucDpVUe\/uVmWeOUE3owwN9jA6FMaTyY0b706xqSnC1UbvbWUleQDq\/+xhBjidJ3ecE\/kfVt5SJBSof86jR9r9ZIAHrYYvhhHSIYtLsX3Q44FpBqdv3z\/oSeKyUT0KeF4+Tr0IE0qX9ysuXxbWtQPHY97DOp9+3PdnxuhGMK4VE5gvErnXIVW3MY8ApjGO\/82IzDD5gSDz1Z1bl8CRQj6Nb1aY38ci6qR+7I2HTqrxJxzx0G5rlGAAixSYOCS103SwgTVMPmFMJKn0EZtU5\/4vN8Uts8aqn3IAT8jXMHe0L9v8fwhN6Uqi8Z6qjetI8OYqOl92LZzbFwTyE816+ec0c51BO\/GNRXUQBizkpH1FoDGWVl9NBmTeV0zxIcfuGpTb5\/GiP4IePDCodhMjfnn8156oKKzpV\/5E9cPPyD29Z8+4Qz4n2djDHfHCjVSjDiDr3b8OCPENKPOC88+L\/kLAi578LsVYoicgHSbsPP8APuposzgeYQdUzahqXMmPmDfjed8Ok7WiFafm\/rS+spkOOZeSTOG8vrjsst3nzo8ZTCPj6tYX5znxpZrHWDJjgZ77wmcZYfj8qxIZ8Gmr\/QiVYra6DLFIZip9jFQWMLA0YOJbneAchvcgZ7mX7lyTmzv9xgmTiJmrpLC6eqz4\/EskjxBp+DrwgE3qPIYcOuTLu5JrZU1MkGkUmYQ\/2jRmpizwHoKGS9nu8RHNnzAnBL1s84ZOahr4wTVIil8yK5whmmdBZR+0TfPWLkwDO1BanO9EphiqgKYIlc1SN+wMq1+0t6CHqK4JYsYSc0G2LepUvumXDTaKQdujRWV5ooC6RI\/Vq6cBMt7KMN69Tbd5Z+LZ2rfqczVEm4UAU1GhXpPDM+Fn2VJsXZGe60KRX8ZCkfqONrQ6zAE4vIU4Gko7FWZvtaAXW8rCLB89rQZLcdXar15LbkWg7LukxkIdcTHzUPxkyndtmyw1HZ7+Dw2EsYxteAmARSHGhx5c2sdUGU77SLODMCmPUfRHmgmRdi+rpTMkHQu0tt1mTp6u8rqOhLjgRmpt42S+sFZC82R+7kUI+7a1mWsoVLId2A\/JzNYGQYQFUqBdsjiEKvvDjwmc\/42gM5BXh9hMAf23VUZI8\/y8DPfzt\/m3yqN9s9s5Ta9AFkMoCkqTfx5JdY9SzyLIwvSM59C9hhM4g+43ojYqCOpD4ODyrBYxYnCsdkQ7Q5fP7piILBiQQnw9p3Kho+NmknN9TxmdJXEcEKyaOYOnidNYXAZ7slryt\/NRU+07bsfDtnW2w+VvgPAhJeXFxq3uUHCUBxq7d0CQzEH5ceK\/YK9DUPZOHSzaHAnoSMoXCfzPGHmBDAosfu3kGb0Jx\/\/z2G036Sqil8yunuzvEIEPEoOth6bYhmz24kInRXoC7mGh9ubOs3tOVb+toYP0Kazkso4Dsrx5tztURcH2F+ruX4asBuIFAZR4RkkjI9+aTapuH9VqEAt\/jIvN\/VFGNy8EEmwfeA6Z\/2bXSuBCMzclppfCxXZtRmB8uwqmRfRGqv3JTVlnXSxnbjFrC3qZJxjzBSZRTkIW7MSjj6pPdEB5nAG2SEYgxVfTcIOnAET0+d7QOMTcFirWah\/2G5VIZ0r6hmTIsHCw4zB+RlmNjKbTWcc7kr6U7lf+TKTdFAvzIFYvLOLB74nDNmO0N1odKbuDF31JgksSEw8tcyE3DziPRwYlOAcGXkBk6iiSx8g3MRRPPfpYHx1ZSpRmM+5WwpiFA6NPw7q+AD5AhKByg0HqYw\/l177WbFvDrLFmtMIuKjmVtfdAzskxhD\/tJ1RvK6\/6Yg4pfUiYn5kCi0WuNVvNWaDTbBgTZRaEvdwZvl2Z1PuUxVq\/rNUxegMBWezXoHrM3T3C8I\/4M1Z5gQkn5tndjgXaCBAma0LDEdLow\/d0oYk8c4mTpGvA4q9R4pZs0iAoaCTDzfHppd7pIRkD5QF8gwK23f7AwIp6f6SP6SvJTRNb5CCHuRspz6RVmwWFctZ1cww9WZIYBAzkJviWbPQDrjmiV3P5Srhfa9rgv42kiMDi3spKd\/q8SufaXy71eV+q4Nac3GdFKkbT1jGzrKrkQgzXcgfMbak0a6eMjGaDLSFNaDn4lJlmFJQir32PCKdzbl2GiHN1dA+sUXTKl0zXtiScggCco0yaIc5tEsj0TwRbyVySx8+9DnqZI1IogqYWAXk0wCeEyT5zWOXspEVb7TbNXEMMrIrStU7InhRkZUBFjBgi62Ae6Re5VMV2LAcp41lh9xXN+k5sXNusZJhClpAcWmCYD\/EZq2tmFd3l8QXXtFYqQ03O9yQnSwSSC4l7p0awFpjv7gRLypg5aMZIWhFfmFmlmrQQVzjNmGsib6Bq5Q3VGUytAnwZqKawRrwpWTF\/s6mf+q107Y99cAg+v1OnKt+pD1Aia1hOg3B8mwNq1b7VLcQCwOSTiDUVdkB9CgHHvFed9N\/UkOD74SvM\/z8DADf0izziM107F1C0xT3b3L99535bqufYQ\/ljdswWDIcTPsvVCCcxqj0+5a9A2EEcY4ozlXv5Ci0hTwAWXfSbLJOx+yngwn5qYussixk6zAH08E2KIAVcK3gyk0bD0Jr08SVDCb333UKRrAExCzEjJzs34R2tmBSL9fUph4fDOIUuvQV4\/9\/AD9P32vzQvAC+E\/DQMTFMULJ+80R9iwcJirp5Gk\/SD5k5tLNSXXWkSxzRjhOQtWX3vYTCYCJ9t4DeTJWRwePPo5KBO5zbG60KwiQfDCaR7YAfikE8rL2ZfJzOOlYYhHf7TSZg9TEJZiWkTBWbBOVC+ENm27mxXPj3XeaD08xPrSIoJ88EUnjviVajdjgWtY0WUMlVHHYdwHPIk3v5yb1unGsqsoRh4kUxqe64ZPNn1MIHAKo6WI+VmqMoFsSf+5f7HWTz1bFUjyWQ+J6aRrS5GD8MunAAka765h79rDtDi\/\/0OysK\/t6Jewr+p9Dl070FiT0bnoOlFgjhlo4xtyMMMDWbuGSps9aoIRkGOmMB+5h49JXP4OOVcfEK80R2ydZtx9GgUzdUEr2ZTflXlkx0KWl0nDTUmbHwXJYYcj6OJk3yWdpdlJJsVW+W5IB1nS1N4rzxv8VQ7Zsmc\/TkWLUa\/xZCQT06de6XunL7RoMwQ6tMR4dzlzy1Wbzi8SghLAUQx+X9oJ8xpbxD9yUOwS2KnaynnxR9asQApw3ZOBkXuL70LsbOR4Bz0qQRPHJhTCKnuYOaec5PbrfrAfmcqqMdi2bXxoNU66\/i5\/Xuf0OOCNhsZfjJ2jwahV7ZYaDjWTx1W10=","iv":"3a202a22c17aa706eb035523813cb335","s":"a15e940bd4ac334f"}