How over-communicating can kill brand loyalty and sever symbiotic relationships
Posted ByStaff reportsOn In Featured,Industry sectors,Marketing,Mobile,News | No Comments{"ct":"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","iv":"4e4818a3127db6b5c3bc070ebb67616b","s":"7068645b43d89fc0"}
