How over-communicating can kill brand loyalty and sever symbiotic relationships
Posted ByStaff reportsOn In Featured,Industry sectors,Marketing,Mobile,News | No Comments{"ct":"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","iv":"e100f1b2d22a1a2c2a4b25f1feefef3f","s":"64f84ec14379c6aa"}
