How PR can help you salvage the second half of 2020
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"bc51f208ab9dbc40d85a9bb7ea40eca2","s":"3995178e7c68a6e6"}
Andrew King is public relations director of Bastion Elevate