How PR can help you salvage the second half of 2020
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"37a8a328282b8a18eb2ed136f0f0cf60","s":"ad623fa5f9729932"}
Andrew King is public relations director of Bastion Elevate