How PR can help you salvage the second half of 2020
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"112600f472300db3f5729add93185794","s":"682cb07eaaeef1cf"}
Andrew King is public relations director of Bastion Elevate