How PR can help you salvage the second half of 2020
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"9459818304b1253a07a8b83a9ae3f5ff","s":"2472700f9f2cab57"}
Andrew King is public relations director of Bastion Elevate