How PR can help you salvage the second half of 2020
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"79d0d357c8f6675d575a3e3af4d36030","s":"4de1dbb098367e68"}
Andrew King is public relations director of Bastion Elevate