How PR can help you salvage the second half of 2020
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"398e4df4ee4a04a31f928f8e1da5e826","s":"44e97965054dcf15"}
Andrew King is public relations director of Bastion Elevate