Ad campaign for Prada's fall/winter men and women's collections. Image credit: Prada
How Prada is transforming itself for the Digital Age
Posted By a Luxury Daily columnist On In Apparel and accessories,Columns,Editor's Choice,Featured,Industry sectors,Opinion,Retail | No Comments
Ad campaign for Prada's fall/winter men and women's collections. Image credit: Prada
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","iv":"48bb283ce2620262e630db513a89220f","s":"8fcf77cd6654b4fe"}