How print can help luxury brands connect with digital consumers
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments{"ct":"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","iv":"63c2091f552cdb8a83504dabf0ba76fb","s":"522e1d456b528434"}
Alex Levin is cofounder of L+R