How print can help luxury brands connect with digital consumers
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments{"ct":"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","iv":"f4d481b9edd49ae0d9b555039bd44c8e","s":"a1d3d48b064ffdcc"}
Alex Levin is cofounder of L+R