How print can help luxury brands connect with digital consumers
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments{"ct":"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","iv":"21a65459af0c528e139e60caf5d29253","s":"1d88e0e29bccaef0"}