How print can help luxury brands connect with digital consumers
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments{"ct":"Cc4az8yjRUuYXWyENOoEit\/qcxBuv\/4X2wl7ZKCOOTA8Ufs1xP3Cjsgs9utC7blQ8F1L0cLVh8wWnMJN6QC5DZGdALBWHRV2c8hQUvZ2xXMb7Afk481MW+m7TDLGVH6RtK4v2GgiUhcSl6nj8pK+GT91SZEWE1\/O7IBlo3YJovVjVeU7ssVNaKXP7Mxm3GL\/HsSd\/MJhAP02xbIg8ihF9D5\/nhMZ\/VwPeb0XhXV+1e7NdWSiGNPZcma6QdCHnNHfVtEPvP6qdzy7L1+EVYRFgeUqVBB1q2mM0b+Og2f+RCKrnj+kR\/DZp9uFuy4PbnMA4h6o8ZZLPO0dTMC31NmwW5MVcGo9d2PEZGsASc08q4KZEdnCAi0VtAZp2RS57rcIrqMWpi4qJ8HDuaVU5F28XZgGxEvTDB6U3N5OoYuyEmNfF+Nhc0OmdTe8msZZFbPhGCs4Vc5AoFqS4ayy6RqGersRbcMRKvn3m708CCk23WqD6IIHHLuP+RHyjX0fty+R4rO0mnB9PYNbjUNxlDOczlKHLHYMyY09OfvKCejimplI8xlxxEav8PQg9yBfdhcxelyFiueLtdyjj8ReRQF83s5m2LPpaojwok29PPDbVXaarIiW\/gjZIMnDkKemVYR+sN+9Lg5Mb7J7o9CnRwVlPqlBtoMdJclBEuexcMSMiR+tV0y0Qp1J9C2n1PhcyuWA14ZJaqFkm\/XNtcQHCyLkqk7b1\/fGIBrGFw7ejPG+xEFUIOFzpM8BJd+pnZpwndCQzE7i9mdC80MHuEN96RK3wY\/KhJBVMxCiCUfS8FkMoGe7z08bUoYHfjtojTelaF7he66paLd3G7SfaASymcXjwxU1WKJZu7XjpuzHH2yq2uEABK+J+pPrFa0QozKZxnG2A75TpBuDAt5Q3yXThDz93\/vSSkgRuuNJSchYhRbdxqHbypnHtC7Ko3aE2aRyCsGE6j9hUtFX3pfA2v0f8G7wuOBaP5FN7\/XmtmlE7\/XKoWw+OsJRHfWtcs89hsGq88f17uOSJ9ZngP\/hFfrUOypRNg1d8sOJYLFUqUp\/dC31UxGv7ItWkJWuXlnQtZ+0EBGNeIrRJA+MCCKr5W07IrjuRZ4GOgNPmiiCK9vbqhMVqlxjm4g8zVul0WsZaJynnaE2H3XGcjAQaOm43ccxoOGkGer9NTrEX6zG04zUKBUzPWzZHuFVVsztOrdV8XQjJi7NNydl2If5Fs1xHU8QL8OY0JDGAukOM4Hp36ns\/HiKr8xx1\/L8PlujMtQ6jFL7buxF7Dhk7C11pQZpbuxs0rGH8TRj56oD40JdSpVkA5yimsMbfOECEicFa\/82zJBMjXrklDIMsB+tmB\/5D0\/myNlcRbM2exszISWW7nXAj3sOIGa1GZGvT6wkRPCFjr+blp5qBeh+GAax3Sah9H1xd14a+1nAbPoerEDOzTjeuCyekw+VWerOKXw23O2SZ5aJePzLoVjEtK+t+pZhdq1ZjzEOQiXFobXOOIFD30gRl83MET139OrXWtXBvV81lb8wyWOdPGTe9ZiOV7+fEAl47N47eKd96uqSDkpw9Jxlm6Z18NZrpFGjhlpfcito6JDJqhU4fWgYq2EbomeuHxYmO\/DEnxSp7VwnGUHW3YkMo3TyVozMxLp9yV8TzhkT6ARX+rGmz\/GbIIZLnt2kNYv332KVXiqqUMBrmBHMy3Oh8DjuoWu4+DhbpaUmo4pbfMtZRVicbH7NQPSX\/z4aPRi7UrHAi0Cj3hUezyuYNM9kQlmJys05E2xEKeDCOUkaPKjDA+Wfdgox1fntHnXwDIr2+kig+cGqOpKsQTrfzA+PnBKS3XCYErbfOwExN84WfZchkjctpdmpjy68bZ280fF3GWZPYQmVeKRGb8eQbByNnFudq3kcoAlShCz4ybRgxMjTsTcOT0kt7e5UjQHypIMn30Zf\/mSg4asxFVCNjc8mJwuLFG8HpYAIa7fNbdMAisN48s+YL\/DBFdxhWhp7XmvAGuaNQYA+2OPpJVshkz6+CZBtVoMHXjUN2bbxyDZ1JUCvdL6La6IsIfkLECqmER8\/ni13UffhXct+vmSNHm8Rze9KT0CCp+JJmD6Apfd+7tC1ZzHVCgl1r3SKBLBeQhJgLHbUudAJ4cL2EZdhqCqSiihNfUraAf0le3N7MkXkAgpA\/A66JzZbV6HQAYFZ5PFS5oKIC8+CtBsBeuhB1l6iI2rkQQmmb1bTyrWP3WZpPVL4+hNjejIvw7UsosETJjea+nU+iNLDtmzyowsieOdJtxlxKvIEwHhXUMjGaL3+509b45hcqKWop39On7itl11+1SaP1vnvlQrkxhm51LzUAA+T1LnlZQfWcjEmdwBCECGEtIF9nZHtIkzOCIT7yh1jv1VJpiz7eLTHgpaI16eytVNZPO73wPbgsyL56DGAGw6V1g3KN01uFomp9K1C6PNLwiEusVX9F0FOOYxFRd+L9c40y8wonlaUcaEWo3Lp2J6xxYpFB66DiMze4+0XjBr+Szsez78tTzGJuULqSp7l26Abwn3FeI5\/xjY5K3\/+t2nQTaFLLtdCkn6249p9PJiw6el+jdL31J40InH5FXKrQ\/+CGzEraxqy5+54gOf77rz\/b+PlKzrTWpRUSxZLTNK+upT5BX5aoJAFGWdpNjQH1X8N6CYgbSKiEtPu2Xwdxrm8HWzaxekaJxw1kFv3oKIiNngT8EGAJbQJfS3IT0fwYLfHGloQVs3NqRzIRQkicHNL8NUVaGK4pLDvnkMu0cCzG4ApDJAlso1IXbNpATiNNwbqkjfIwPQDQPFwGT7l79lPF9b86oQ0FB0LPFa+Awu24BpkHATLuQooY3IIQVZO6ii82XkgOU7mZB2ivs1ZMUXv01jpzO5zqxljwj+m6VPcSQavVSehBSPz06R2ct69lzrcDJvys+bPUFya386ZHV6akXDqW4lJ2Cb7+13JxmBcaG0Qft\/ebgjUPy7mqdyBoaiT77dT1n3L2z39kvj10pxsLbatxAaAKvO6ZTpNMtMzU+FrtnP81LYgTGP7AvnJEGTLBmgbfcb7ILdn\/7fe11CVn6JnIJ7HDbyO7CNnLCbiifp396W\/o5ijBtDz+eeOtRjfi0kYrumBEQFO+gii\/GCIIMXm4+1y1Xhl5oahBc3hptOkc2cU2JmKud36q19WZak8fBRtVKCs5DhWJVqp9hJMFOjUkJPNc1sQG5QVqpUqshwS\/kOpNwO5G9BXrfLA8d9QInniK6wTcn+03TZHMwYkNgS\/+ZhW+XE5cJXOijmJuD2whihPo7eHOkSyB0YC97uIho4OPPq8YoFbSxt88G3pOJgsjuPud4PzWZNTOfNylvTq6HuiFc8twr2KJ2HmOztV72oXTgDxfMezzSkg0fQS1aflj\/uiakrtM8nOv3LQbE7rY4irww+xPxi3YC\/j3mV9iXZ59K80sHuB++Gl5cKk1Brt7aUHy1lqg4FJDsQ3OpJ8YQlCGGyc9a\/ZIVIkm+emQ7XwmGWmDg1aeW7nK9dS4elgayDA+bpZ4271blgm3jN7ia5e2Y92glkMnjqOM\/TXAStxLagQtrl\/VxoUtv8wQS\/SPyKqS3zh7G1KdCBFASG5gmDOj+xWsYWZ+g9RJ2LgqlnuusnX5NKqdTHgxE7q5P65+GH6EllFsRQy6oXdqJvGBg+AvIuAk+ssK+i9aONQaWhtSvr+JXEvdJ15yReARhqpWuc68SqSbox\/8qXNOs6E4lAfM15yKLiuWZqqduanlfzY50\/G\/LD3BH\/S4TdnRgAYOgv1dULOvBHb3iKIHH5yYsUx2Ij+0r8aDfQP6d6MAGM8zmir5Nyaat+ss0g9Uhb0JdBCVBkZQplnFlMKtZ2usMP2I83HpGKFuK8N2aOHLJBsvPkD0TufxxyzTg+1+04JjfwFouX7bMeht4PdJP0CFdsi0yLYxq8gIpGWTQsTB3S+9HZzuLKIsMB7hzkpfq7rWVLRn4PIE6y7a\/bFDqVRBbDSEp45IpDyTC80JeacUExESijwyrEXeCOU9ftomQ7tcwIMqt0KYQpwnNOmfXoDfNamlz0eEzmrzHbnk8\/503n0R5sWwCI3RCjrKvcEbMwJrX747twfhF5gyxnqqWSJTVyH\/TpCcQH9l9dLf285Vdlt1CodaDnNXf0\/F\/2rfW8VtA3H5jzSWoupPOi41dWIjkiDVhYw11r+INGjVkpgZmL1YrOhvi6dm4csH6\/\/zaukTDdEfgT8Fj8a\/veWMli9t7ELqVWJT9DJUW\/i2cCMufKMBb\/RPMvmu7znDIezQs+XnMSMveXe4cNG5BVmvSm4PmHP\/dvbW4ZmwwL2DtMjMLF8EJMr2uF5smLEj0QMWoCiuIQDWsR17vw3OYw9P1nNrldocmPlM+4iTHAPvQAMJG2Zd09o7aG\/dXh3OwEffJ+M\/NdM3pYqeU52QUZM5gzD2xSU0K7\/A1KHAsNT+GGT87NVuEDLSZzEyX0DqPG6+6hIu\/VkPpjae+lrZwf1lJaniqIHDMBRp\/ck7oNqb+kfukTOvFMXfkigibKxf3t1lUAvOR0Eqh+O68H\/wKr3BcCQ3PtAwQvgLZiqbxNeRbxTvrgqj5hyl9OghbDiMrXcg+VDiZL\/Lbw3lqlMwmmgIQJxGoWcPZDvguGhvOplX5DXrk+kGoKSTmoo4IDTtLpzjNupWyLxgmpDYGBAN6bwVFZhIPd9nqmM+DZBeGk4h9YOvhCFWeg2zOTQOaz+iJaqxe1WUo3Q2+TmLwB7iMybKYiseyKWavpqB5pPyoJ38eTdgng8C0rD1zPd\/\/FgbeX2S0aROSeHwAd4Y9LRfC8VLWlHcwsyOmpBvnoVQ6awVVHbSIAYApVBGRdBuXAUA580KFmpXEBYtuL3OaDg2lZoq0Ommye+l\/\/XSrCnwrXjkzwTWS3EOxpcL6WNpjE\/d69N4hAiXsrtq7PKy0sc1l1Fxder3LUoHfGXadsiMUJ\/OFrnCFtI8Erhk\/N8kyVVh\/qD3dWx6ITpwQXWbyJrDkM1YqKHDxscQ\/X1btKPh2dgbSahsXiVBWujVglJGW1ETvVhk5cz9RMalTeTmFR\/afzcF+1mXA6UNfVpTRz82etsZy4ZSmSzBPJNRVuW5ncCPTPx4HgVjqYwkUj0rxGHGCkDtKN9sekw1cU2aCg67czIJUfVnpWP2NGFXeKvsST2QrCDU6TFLHR+0Rl2KjorJZ2F3VuMsuP\/42Fjv7WRWXf7eOnKQCrAIWezJ4mviFITQLZFmfwQKGjzfdowLPznPc\/VDKWL+OH5X9WI+OKdKthqKgVRizTV30K+lijsu4ZH5enN23rGjjH9YavKThvq32ShmCT3\/xFhrFQSBVlmbpkibvCI10qa\/OcGYqkQxUwbNz3Vbp9rSMXOxcCsDliX8+lTcTdx5nYqGqUkrm7Z4vDnTKiAtKoiGnx3SjuYWYk7qzgoVE4ONu5xOyohsV0qwBhkDkP2PNqAj8DxVggpAnYRwsYShex9VsOUTn4M8PdV7EOgCGUkh2Ciz5guBUmHzdMq1QU\/tL8rwiRZPbade7dTOyhS8SZc9LRyx9DcvP6GZEd6kAUeXStDeoinybBI\/IKcoq+NLbA6hqqjhDQnE6MOW1lCPnBylWnM6Pquf3iSrZnBMwoN0xOCBMx2McjeZbylocCsBVjMO7QVmKHcEGoL3V2eE6CWXJV68U9P3UQdn3X3WLm+0yoz\/WFSPA1+7N57cBBbZ1k4N2U2KSuyz9aH3\/35VQ2uKqTd+t+Stx4HBjfWBBxr6CyCHPgyoXUq13q\/AXayQOL4PpdCLAn+2zbPPchzQWrg70iJYSdUMtxgEhHbSRjKqKE8NAtuz8dz\/g6E36UMznCVdq0LyXngM1gFJXRAJ7jQVHocMDBM2m093hecshn82ami2YZAQG+beoD+8cUt9XsXLovjNBTq1Y+F8KpvMpiTq4IMNEZhJojphxaei+wRUjUU0\/vITj2JTq8hK5DS450nIRS9qhQ+OZfcjqPFpI5m6jVKVnO7MsA4Vuc65Hz8NVS2Zitv8kP1TPjzIWcFt34+H6UIKh+Xb8QuenTsK+D7MpMi+eagXWRb73nBVgZR0USVrNAHjEhTdqy2qeFYMCX5RxBq\/z\/YGz1QfW5tLx9z0a6ERD+oTw9SJol+YjPx3FDuE8hdfDyz\/G9xdyMTqLq0hnO0aPfuV2oO6V5QwkztN+ox+LU\/1B78YXlNMVrrzE1fLYoN+FN42V6X6M6xd3RAuaXC6Vf+ngD+dh7ohnSOTI5K2gODEV9iXy0Ai9CQSY6fxikXuPUwoixgW+zzjOzJFwbAXLmX0a9I9f9qPOpRNqEY643IyFDdPQrDueOPycRPtmqGcc6gw34j8uyFKna3fu1IM\/htlwC1XJ9LCKO\/4pn0WmnWNfQMUlp9XBsiTIwbCvF6gEyOFpaRbXwqtgl2SelOsaRlfey1qe\/t7Wv\/wDck8VZdV2kIhGL8m771N\/SCAzbsAcw1wjEM63KoYj4GJ+eyQY\/H2b4Yf6b6J1wUsh0xeV0yk+ZSX5HW6H8A7EhsEQIms6isFVMForwbCAop70Vlhz+tpvvlHH2pjqCBrmsYvUDb+yJmh1CHaTGnQy3JCH6bHh6uiwsmhuMfHAwuAw6JHwWBlfX06kIlVRsqN4T1yS1WhYsN5LMHFDqzheQg8V9wr5+nbwQFev94dsN8CLRrFJezOFLJZPDhQhYDfy+8WW8J8czdCKtgmn2HTh9W3z5E8qMpL9yROIAQOb4mVg+bffZDe4U0L2\/X\/IWVdx3d75qyGsH599mUu0po\/EKYwXbyQFVvB30ciUcyFvvrF8qFHzN0FruZhsWMIPeoQDTbjCl7\/7rt0Cy+80fix9DSP9BuhKdWKIoNqqEoHRKIavk9LliIZ0DmMKTTbAxC2+xFFc3CGfcc6p+tuZGUaZ5sJlkZAzKqJJXAHLR\/K3GlXhpJCe+bzXpUB2qWNs3XNdvvK\/bgIblRMZrPF5meXO25V5jppfahfACUQmSi9xPZi+24HSl3HfCtNIl6FPXFMhd1pQOhdNMEDxtUjI7nRrCATBtULVuoYhBbwhh2FIEbsPgMsIr4n2p8FHN1eA834JYRKWuEwkLwzgOBx5mTSzh98CJcusC9GmB9FCDC8U9Z63PZ++Y2Gs4fwcwYaviD0a4qFceUFF34VFAibwET6ioIZYxrIITHhU\/uUptUToHNJJwldqbyVylrqbi0vjGNH2+mtk8LWfVQO0sW8EYBhhOmjzbYTLG9AhyozxAqass2ykMlVI3EX2TIqIWvhQ7p439cDdrcP0cBLoG3hehkhbsC7lgA2YmnZ6o0fyiBgeR05LaCD5tW8IawzQgp2q18vdpgDmTOl5gdV\/xeUciC97z2bjCwY7ENVbLzQyISMq4zQoSmjeCEMj\/qNPVmmj3827ZoCu5IcuA\/zzdAMSy7MpbHSsJ1gYu3MpVI76KEILP2cWoArE1Etv+nJXDXTO8tnYHHID7vOqxI1vwCY\/ctX7iJSssJ1anu2o1LX+T3PoyuLsgWOf1bktgXeoPiZEBAj\/99FTNQILuFMchOuHIGoVWkzMLA2wn9rJ5Eg0mhdgsrFFQc2FSy\/15jVNHOGqthfPJ7gLgjjGAm6gBviW6\/lL0hbu1GgaH4SRu4lnjG1lhPL8Vfvqxw03EuPGpjotwnD0aC4\/tNWSIFtZ7Z57TD0WwC7jrdzSBl2mooIcfay73tRxZzHRWvtb5lI31AROUPtkzPshZRYt5qptfXKyIfZD5q82Q4jWTIgkgutHba9kVgl9PDOUsgiNjCdJcFwssToypS4t7m05wpaXG54BRjMkDalXJsDXJFx6FgDoVVKOS5LPVQ5zYUvo1SZsGE171eEmC\/b5Ue7MwjR\/h5wU8wweQczNXCUaqQgWl13zfbHOMo7pB+jKcNak3FjPzcFzyqFwvOTMAT7vxOwvHbloIH73lExJ2Wyd2vJAA54NqwR7tJxi\/6EEA6QHVNNS\/l7z2qzPPCNrnO1UvMxyGvFoL+Xl5uCKjc+l8HrHeRRBwQI1Xs6Ad7J5inqOaafnX9nLvI2kpmYvB5S\/42+rUVLfmBWSpW99wTvUu89URyQY60EPnVKA1Mt0Ws09EgWyy4HDnnsH5OgfQOo3qMdIOv0\/gUKoRPozV9i+wBiQWf0yghnygUvA3EFRvsmTwjMONYlJ37B0HnIWOnkVcxbjTXnV3yqn0xaVDTqJ4EiChiGjAOr3xsV8InaKFLe8lLn5yeeC1ijtnOVCSbM9RS2WVmIWVOrbr57JSJHvFxkLlg4yidMuOWQleoOjrSNwLjiuKdZ2or0V6hXi80Neu+Bq38MShT27ETpiSWu7tjp0YmvaVisAeHiONsGqH3Mp\/FcliSKZ5Lab+rQqlzvHCujvdZFQRqPwNZe4eFH3TcYpVmBt0IzXME\/G3HARV+9jsdq3VBT3q59PoMNxq5n91W+0yp1ABxqpblx+JNGGZUDNWDiDhcz\/s16H9aPDHFMGGI42Ic2eeJu5ydBKPfNUm9clgk4KH91IOvOlS8\/odQLk0N3TCLBuRxSVlOlLgcewqJOl8KEIpwaze99P1lXlE9XRPAAg94qsveuV5KOsSUFi\/poqRm7tm1nORzECFbP4Exx1EEbOQ+zETN5eFsACZUUV7leIVJB5v4sn03U4vUUox6XqbxYibE7xW+J9hqJfvFxthH7I8iy73tq5MvBR+Thly8JLRgLlgrF8sw6J2PzRgTSRPbWj4HTthugMCez+3JcaZ7kMSqjKCEfg\/0QWRG9wypcAJWZ3XVQI5EH2QdWJtKyPzWyvJjpDsQ633ybn4OPb7ELHwQqBmlmbHAR+17JmWLDSNIfUtOUiPxf58Mm51cDHlyciTOG3lenCjOBHBVAOgMjhY0ywgUjqCdxQeDFkRkWXy4ZXg9M5hZInAQ452P7C8TN3WbmudgH49elpBlX0Urk9tO0HVci6aKi7R4oOgxyyDL1LwI01p1RLnBklR8BsnoWltEasM8ng1YXFKzFxLh7pm+WWw05iWki2+GEkp4QOHK+CJG6QBDAGJsxnihVV6o4sX+yvqAJrINz77aiLIZbQBFFzvOv5dxokSfdmhWCV\/6f5Y0piQ2rWAI8rAq6foyJazTEqQ5QhfGJXuZk0n+6YqzGScepgUrROcqAT0H3LFbqDBYhmCkBFRAAsTk+T+H9fXPqL7ANFOxM6EN5C3TMhe7G4jxL6ZnH6wSVyu5WIp4osmYmKZ0bHfdMTrnFirV1EsrKKg4cZfHPTEiNSyQQ9L8M0ga1iVIcX7d7cFfptnmtCiQJ3oqRRmX23xp3t6aMJaqK2JC+ptQKnchYVYPHfY1+HVocEvgPzxmvyRmrivg2oh\/EMsdfIHTkkvhNQOlaU6MiMMWsM0qyFHhi4LDfLipGa2zU2sY9+SSpDUaoL0jAWm\/O3nHIq259alK2Q3vgJsCXtEfAdbPqx\/GKZdNWQMtUzTQ7uuLRo93MZYqS6ys8ZWhclUK2HbPdnPCwc7MZQmCCtgH1kBYF4bxO3hJYlmlhec\/pBj9t\/ktR6orpd7xfScep08UpfEwjc6k9OHl6F7qPrKYuXHF\/+dr+lRkoKfiS3Sv1aSU4Aqdg3DjWDaVoJHVTvUNjBSddBhXg0kHB6GVj0Ul1SmMlxO0Mr\/8nqO07IcTVWRuZAxUdFMCSjX1gXezsBMOCKYG5urgFRNpswyvD+c1rKPeI0x0uPCdJVLwguICZDM9p5PVaM7FuysY9DN+ck92\/Hni3k5piz7LYg==","iv":"65ea4446b28236237bb0adf6cc14fea3","s":"919d80490e6d3e69"}
Alex Levin is cofounder of L+R