How print can help luxury brands connect with digital consumers
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No 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OxXGHUum4ovZC3T8Ivg30lmgjqtxOf545BqsOi4Nm96r1mUVEw5VY+dShI8LhRKKq3+INaMfxlvQ5aQDjjd2GgKOyE+nPnY2JLKvvHM+I7I1kQg+47bPwJtjGK4yZEhg3mWLEPeeLVraWp6ATs8LJeGRSyDqSj3uehNtVZuqzUlw7MzQ9C1ct6FekRA\/a+Q\/Z+oWzqg8Zkyc815kekhqdjfmCfix75svCqArFEjHL9kYyVGtAygXSkC91xfTBISaCIhZzSAGsEjdim13sYB6qlHHSeuTVc5n9Nu9O7+SBAZCoyS+H\/PRHZILNKVzATFUmfbdLIV8fxxRzarmrHvYHrjl2e4W+QHe+4Y8N2er9+EEo3mF+\/W4H4iedy8qvFi5SWGZnYKcIMwpT9QQTcqR0tbuex3R0P10qF\/uvcAfTnYWt\/ELsVZzLtZ0Bk9mY5\/7TYO7g+409ZOC9B7oZ7z654tQ6b69AFnI3L2y8AXMTmhPpzgXRrA5er5mS1Yt4gNBESvMQSzZbGHl8k8fsuF4vipuVvYxDSw1KZ2DMNszYCsC6URhl7DEvjj0cLbgX6GyBXdAGYRfhSyraK2ddnr2qFBwFa5TLm8UoRBCPevcssOVVozHvI\/8vTuk75s7Mn2EBekreCvGDieiJiUSa3UTzfkgSwLTkBKnyPVVPvh9bZfBLZC09xNsQX3YAgkzORdIHBm2zHnwCkshnaNV8Jm7DF2+WloXhOhqGv+w8050ZAgGqqiPS9VoNXtf2p0jbo67ygQEUiBlaEXjASf6CAMaAcOlQOsbnAZ3FufoGBtH\/AaD+4W9Y3tNm2sTl56b7mGF6X7KUgFCKfqbLisCd\/qtvVCsftzR0XIE1v9YVjQAGB02M\/s+S2IsUo0JulxiguVwDIimZWODRjmwzFI8wQp3sVkqlLDYGLT5YMmK+PkXpW1FP7m0sp0cuIhb3Lt191F7yaZYYKYYjC\/SF2lQKwpdxw9vB6bqmv5q0kW\/W91q0jSMh1u8xvW05yDYW48v5mpDP5PZs279noxjF4RXp+8DDm5FeWiPJ3sbId8yGX0d73wAeg3tq\/jdsStI1P5wJq\/j0brqGm8phY7GqYB9t8rSNg6EH7z6XRpCRjjOrfzV\/ewwuFzfbDqJ3\/hjHVOHOCn84krDidLbE5154fDtFKgX6UjfJYV8Ry9vKAsLYdzgv0NuGGRKqgCebjZsvIGxW6gdidrLrpQzqna2LAxiPswdu6aBqm3xonb8P8azzMkkhkVcYxMlwW4UVSNy2UH7Y9hVkS+JYcKtvrr\/q08+iK\/Tx7jKATqHrAi2FaT4lMg0Y3DnKPoH4GhHhXtBoi0XbrG\/+PICXjNL+9KqCKpSBad8Ryke8n3UnzhQm2xg+tOWLwkTOlwzb+o9XP2XG91Pw7ZzzWgLF+vT35NHc1wNgszqw8bnUx83T\/nkZaG5mLKF9DYEPbGQdmep+s8QkLzB+e3uAX21kG5QT2VX+UOv1Do5uP61LntQAy2vn6mxalg6gocgfF4drYNpiVIwg9gBrx92sq24pXTlTkik5mCyah7+rwGzYemAHb3BmEpyvT3e+vGM4eGA7gld2VFrF9vUWUOlHJyBTrN7Hih7\/1BT5MncEHcXPb7RlidYUDTpIE2IRdL1SJJ\/bl2MilD5F8aeqwOvqR4O4iVayG6slSEuQdwrHkUurGeWZ6XoQP3gehaZWUk8\/unT1Hc++Ya7rhRbMdXINBjN7k8VFoZnzp1j0JWfZ4A747rjkYV2t8KRnSWJKh1yfWNQ8GZAmfcIe564SlOS8Nt23IDyh+GCma1KY0QjB36SZnpfKLd7M9htQbmfWzgmLYExSZKhBNaKXPFAnx6vgHhlS33S\/8lD0BV4ugygR6Mu9GbduE1XEVq8usgRtJp+EHzuM2NygiDWubY66omgUPrxh7mPFzqZIJmo63ymV8+Qn\/RQwlmyRsZVtCqUJiajk+4JuRlAzwoywPbpD\/1Rmi2w+WWPvg7n+mR3YYOPELYglERLjh5djATINe2Xdf8nx2hRdtPzcDmuP9V86RBBWw2jPB4wVd9lecb8kQwzn5TlSaQV2GrwSCkvXGEU4jVSBlVtdYVK399niL56h13DcpN5OQVHpPqPxYzMk5wIOaQ2U3eBAWTsHAnI2CyxsqmzIbW2CNaqraXxda2dDxqpLZ0uIt4aB2mRnsWIzwBe4H1lXZr1wGB0bKVPROaRUNnA3awaQVonkG3aMvUKnMA15Hsg3yVdQ6LtPHK5R8a63uCrxM9Kh4yyt5mrVP3NRgNVCFTkfnfSzKTJPAH2UhMI\/1nhjt6nwYvABfmkV4i8mdgLTgaOY8WxGKXaIVzji4470Sys9U6pwwuDnvKauPBJbYuVde+QII0l4fNiPQoIIGMnE6cgkedB9y1dR+anWnNHM4YALbHMhhlnGYrA+uyg2VDYmqn\/BlmPdfg0h1aVguRSqJTValxea2ZRo50Y0+hGwzb\/EdxT1rXDKCzoJ5AicE+8Gg92ojXiS\/T3APjJC9U84cN1juP3H9Bk+2DE7i4xtU0GEADrIvC6d0GGStccZKHLUV8klWggMcS6RFU9FQZAy\/\/S6XwJjfeg9AqEsRLtjILsyloZbpXUZXp7agmhuxaQn29dCR+P2zWNPFKE72k1cGocSWM8qjdHbM5DkaL5tbySLDk8w3ktoztPmLwdQ1bqNthcmb\/IC9V0yelKdMyiiUdtgP7MgjtgLXMywRjs79L3Ora9gbWYvG0dYuvKbjYc7jDBzikxAIkR\/phiGyWIyYsnqwc0fdYdSAOrno1EdgDfYQvHhIB0GthQliJ6oF7\/HlSE2EH+fQmtcOymBQoGZldqLy1f9DM1oDLfqn5pL4foPa9p5W3PV5nuW1qYe6at6ziPgqF35RQFXa6nV9dc0uw7UbXHXKiMVY+kr8H3FTUIkF+vPKGP9HdWoHJ5t8+H4ph7afSHbMLY0uMoqKsKwn7TL1OiPhwC13A+n3GxzcSvUyPGDKSAjLcXGkBOebewvFZ86mz2cJFjwHfbMyfNS8mCahZU7sFO7YEhwUYAJfgQ6CS0B8R16jmXbbCqDMtGcPnbTeJ8W1QrQPJ0FWP+qi76iGpaqUSKhmW8J5X5M9qmEKzykUDx7QCe9UgJKMsmSSLS76CEwXsrU3DixQCWukAFcN0r4hKXK+aDEtUnP+cpTB5E1zg6IH1CEr\/sJWOw8IzsRgd0XeWRhlf7NG40KOXGnHD2Ug2C1jiMGZnYewMW0BR6nnEZvVb5SeEBOtqzFXbC8Pw3QSzrWws5+npXuIo+MMDKVCaFyXaxxwZhdZ1z5zvnJDAPtiwogu63XoEEEK1\/2ut54I4o7Xy8boqYxIAJXbGw1pusGgypnJXYIg4JNS\/Eq1446rLMzaraB0kDvHDYHDgYCXoPxOpBHwCT+0r03nBoZB3B5pQnTZWBtNmtF48gFTtfq\/uNiagzak1uAJAozNiwT+cttc5MgsxUPOw7iVEXNbEnVBYFOx5yWhNCvHwiDIy8ojp0aw5SQwrQJJOFWz6+Q\/T7CJA2TouCUwndL6me9HDOWZfUZAHhXJeZ9z0oBPIKhZm0Ybm0\/IYMPMFS7BMUIdOrF6FFBQuRnfUvC3gB+b8rMkCbzPiIlFVaetAdb9VYkfXCsisXSVQ2+isWTCIbN183d9cWe+0En6CCzQNnsqlNqZQVWKjOpU0qIsTTe88pflZib5wGuCNui\/kQLttU+9pXYK7eI20CQJ7JozMrpn\/NzHBv\/i6guOw71WVivQSUsK2yvBfmI+RpjRc8h0\/x729p6aVfPNhZ9Q1rr877mMXnfmpNnPj3KNTKT4LpcMau6viFRX4p8VKvT9O7yZkd9eV9F4OhVMyVApuSJkrPtIcc1ZVF00Qtc3THxJGdA+gVjsIemu+bMt2LGjGbUwbXNYzDy3AcZVFZotrrcXU6\/Z0KVacaM\/npbxxMkI8XpZ2MHGksIeXaUtax2qkLErhEJD0lw6B4dbf5x0nS4MSYUrvdmOmbQkYcWaZQY+QTzkcVkYLLeVb20wPihxtnn83By5Rm+jfMyYzeN2LAhbBaBBZ1TGKpOAfTycL0ZjtUFbQQGWLAVTtXGW02nU2K+eYsTh9zXzHEjGp3lczlvUZItVFQStRD9EjRLulljmE2CSmVvnufRXNOBy+zG9YaEwlOu9au+c0+8zn1RzMl1Ty8a6Ng1cijfj3MSz5lny8xbBydvWfZIfij6weXVZIThjDq2kGqERIQVKjLVBOoZ0G7XoxN9h2nnH2s6zSeTgGZN8TPbr8ybfReB0CFr1InPdYolqgxYp8cEvDVmgMYqBT\/VikKOoqTk4xIYKFwwOZnhCizhBD5AZSF3bxqukdQaf3Q1LGUHsc1b4CclxJQnr+OP0jzRlXezdMHzDm+cdPpyShOGUQVNJRcIaIyHXkiia+V4koQjggsaE48a44hR+6u2w4j8mrOFXX+tONdJ9aKivq0zNn9UfK\/ItsT+hjwjgZt9VZf8KjsvFMx6w9d044pWyEpYh2MV\/hqXDls7vutMQlNY5sHz5Nlx\/0bVNwl\/CKkjopn62V2DvamnT\/SLlefh80tHSJ3MpWl+HBBupa6\/QgYzJyFHXLkDhMdKhYaw9\/RugPHVQwJ5+KLfBxyJI5lhYSJiHMSBCChh\/JFR5DYG7ddiSL4E9+IMZSQDzH0XGA6kJj9lfLXgu5\/4XlHbhZ2YcwBKetiUriIGOBXxKcnbZvJCFLvWDhV9c070fvr9JFXyleNJyH6abuf1VrRfaKJs0ide5cxhLtAQpSk6qUvfamd1MqA0QtXPH0+MFs1fV220cw6UOWUFYba89bMQ==","iv":"9822e101f02787e58f18c8a3a27a63db","s":"6ffe75ffd22deb14"}
Alex Levin is cofounder of L+R