How print can help luxury brands connect with digital consumers
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments{"ct":"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","iv":"26fc9c2efdd3af97afc04f81bd54d31d","s":"8a78e591a605ab6a"}
Alex Levin is cofounder of L+R