How print can help luxury brands connect with digital consumers
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments{"ct":"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","iv":"1a98c58ad41c70303fd8868ae6a99027","s":"db82e4ec79600f85"}
Alex Levin is cofounder of L+R