How print can help luxury brands connect with digital consumers
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No 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","iv":"2be814a456cc1ab303b1de7f59632091","s":"2bc7bb2bbd9e5986"}
Alex Levin is cofounder of L+R