How print can help luxury brands connect with digital consumers
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments{"ct":"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","iv":"b5d4955a71c03222b87ddcfe39caef3f","s":"9c522fd813debb0b"}
Alex Levin is cofounder of L+R