Despite mcommerce’s tremendous growth, monetization is lagging behind desktop commerce. Source: AppLift analysis
How retailers can close the mcommerce gap
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments
Despite mcommerce’s tremendous growth, monetization is lagging behind desktop commerce. Source: AppLift analysis
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","iv":"c0cb6c661fbc83ab04e89a3204d0985d","s":"67dbca7c36702906"}