Despite mcommerce’s tremendous growth, monetization is lagging behind desktop commerce. Source: AppLift analysis
How retailers can close the mcommerce gap
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments
Despite mcommerce’s tremendous growth, monetization is lagging behind desktop commerce. Source: AppLift analysis
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","iv":"e69d17ba988ed948a847b5d2b83191e2","s":"22b139e9c5a5a3ef"}