Despite mcommerce’s tremendous growth, monetization is lagging behind desktop commerce. Source: AppLift analysis
How retailers can close the mcommerce gap
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments
Despite mcommerce’s tremendous growth, monetization is lagging behind desktop commerce. Source: AppLift analysis
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","iv":"8ce3d023d01843dcee908e03d87b2486","s":"0e466ac6634466ed"}