Despite mcommerce’s tremendous growth, monetization is lagging behind desktop commerce. Source: AppLift analysis
How retailers can close the mcommerce gap
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"2beb6c2fd3f0aeca9e1156f8b80c58dc","s":"317a803df5c265ff"}