Despite mcommerce’s tremendous growth, monetization is lagging behind desktop commerce. Source: AppLift analysis How retailers can close the mcommerce gap
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments
Despite mcommerce’s tremendous growth, monetization is lagging behind desktop commerce. Source: AppLift analysis 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","iv":"3c772ee0f5fde74ebd58f43bbe776aa6","s":"36c28193a450bb92"}