Despite mcommerce’s tremendous growth, monetization is lagging behind desktop commerce. Source: AppLift analysis How retailers can close the mcommerce gap
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments
Despite mcommerce’s tremendous growth, monetization is lagging behind desktop commerce. Source: AppLift analysis 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","iv":"ec01dd19ecbf18ccab4e95d5f2333d3d","s":"b9eb42497ec9c925"}