Despite mcommerce’s tremendous growth, monetization is lagging behind desktop commerce. Source: AppLift analysis How retailers can close the mcommerce gap
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments
Despite mcommerce’s tremendous growth, monetization is lagging behind desktop commerce. Source: AppLift analysis 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","iv":"7b3c03005068bc1b36d92799c60c9364","s":"ef01e745c6264a9d"}