Despite mcommerce’s tremendous growth, monetization is lagging behind desktop commerce. Source: AppLift analysis How retailers can close the mcommerce gap
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments
Despite mcommerce’s tremendous growth, monetization is lagging behind desktop commerce. Source: AppLift analysis {"ct":"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","iv":"43dca666f9762764decb8c4fbcc9b6c1","s":"8199fdacef2c3848"}