Despite mcommerce’s tremendous growth, monetization is lagging behind desktop commerce. Source: AppLift analysis How retailers can close the mcommerce gap
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments
Despite mcommerce’s tremendous growth, monetization is lagging behind desktop commerce. Source: AppLift analysis 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","iv":"33c84a703dc88a128f7b6230fd9d7905","s":"1679ba7d055310e9"}