Despite mcommerce’s tremendous growth, monetization is lagging behind desktop commerce. Source: AppLift analysis
How retailers can close the mcommerce gap
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"b6b5a922f1f415acbcc0717fb486c332","s":"f502789e47749a97"}