Despite mcommerce’s tremendous growth, monetization is lagging behind desktop commerce. Source: AppLift analysis How retailers can close the mcommerce gap
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments
Despite mcommerce’s tremendous growth, monetization is lagging behind desktop commerce. Source: AppLift analysis 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","iv":"6cf3f1d8f38bfe57035b1f0b78043ed9","s":"31c8596943692016"}