Despite mcommerce’s tremendous growth, monetization is lagging behind desktop commerce. Source: AppLift analysis How retailers can close the mcommerce gap
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments
Despite mcommerce’s tremendous growth, monetization is lagging behind desktop commerce. Source: AppLift analysis 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","iv":"944149496a28191b7bcce7354010a1e8","s":"605704e0750aa686"}