Despite mcommerce’s tremendous growth, monetization is lagging behind desktop commerce. Source: AppLift analysis How retailers can close the mcommerce gap
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments
Despite mcommerce’s tremendous growth, monetization is lagging behind desktop commerce. Source: AppLift analysis 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","iv":"100ecb3602723d2b9eab26d8b5ae227c","s":"4fb9ca2f573439d0"}