How Sephora pairs individual, loyalty data to optimize segmentation
Posted By Staff reports On In Featured,Fragrance and personal care,Industry sectors,Marketing,Mobile,News,Retail | No Comments{"ct":"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","iv":"2d674289def52132f8bb55b3fdd37f40","s":"6d79fb9c52ebaf51"}