How Sephora pairs individual, loyalty data to optimize segmentation
Posted By Staff reports On In Featured,Fragrance and personal care,Industry sectors,Marketing,Mobile,News,Retail | No Comments{"ct":"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","iv":"7f9f5702f967b198139fe36bc901ca36","s":"47b49ccd0adf4f2b"}
