How Sephora pairs individual, loyalty data to optimize segmentation
Posted By Staff reports On In Featured,Fragrance and personal care,Industry sectors,Marketing,Mobile,News,Retail | No Comments{"ct":"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","iv":"bb0055a882833488550bdd451e270d5c","s":"e5216c142169003e"}
