How Sephora pairs individual, loyalty data to optimize segmentation
Posted By Staff reports On In Featured,Fragrance and personal care,Industry sectors,Marketing,Mobile,News,Retail | No Comments{"ct":"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","iv":"7945321350797ed0052db869fe06ce50","s":"51278dfc1d166492"}
