How Sephora pairs individual, loyalty data to optimize segmentation
Posted By Staff reports On In Featured,Fragrance and personal care,Industry sectors,Marketing,Mobile,News,Retail | No Comments{"ct":"jH7CCC0yN2xRJ42\/5QmoWTBl2nb+43TxlH27aNhhpvOQA\/jUAwsDOQr35NOI1bXa7kdMcIUXt7+oKm+4vZ\/MBqNVNoLoarACwX2QTihLCklDGmhk\/c9jD6bCfzLcHiEXun91aIBFlOEzpFh38MSYffnd72anKBWoPqxsO4Mgvyxc8LjIS\/hAXHCoetM+b6CqAdPbGWVYR6Toedd3090xo43uRMWiEc8AePH8JF1d64U0FiOVfADT31W9+pI8EITLSV2X\/empam6zzvKndixdC4AhNBwOD7Ocab1qmigboaNnmqWpPq8hKx2Obak8BbsNlmpE66BDRXjywMSQrPkI9HE\/H95aAiF6tti5bbKyvIvxotLRQ\/DWC6FkuODJTXxB9VRtT6M0Gde3G0MiMlWYrHXnHJWWyRuQzINdKlUNUwbxxlB4yHlfHpbCY6kMEmoiV1p4PXvPuDkqM6lKChpYAsumH2KCN21Z0OM0P290UrAPWXPxcB5A9YABeE6Sn4VzBYeNP+waeastbB7QsmqADuJheKA6eHpF5tdKM7wtojYITkXB3L0cJBidd9E8r7mXzLEPcspXK8HMvy\/\/t0TSZeZRlOqyqoy7dpfbMQrO\/z3B8wR0nJ4M39bf94euhcKMCFTcCyYdo8BdN4W+Y50ZUQjjqIXzp4LTvqgRt0X7T5urNa5Qdjy\/G0vtDy1v2FNswSFdUuc8kg5jZQXfN4Z0ov5wuyTXI3TgCjnX64TnD2zRMxyyimXkNoxd7DKV6OaA8HnZXT58VSPBBvRpx9SU2xAr+en8CrAmPZG1s7egi+jlq33w2Y1S2TRtgAuYU8ZNB5CPaIHjmvQjkJzhZq+vOV3YbHBdwylo3Yf4aX3CjTQang8qWX1f3V2G+ivDUQyutuNQqiIIHvEYQKvWrO5a5bpa1UiVZWRWMsG37KOzTdSxTBfkvvjIJFJkZwlRM\/nQ2Z3sTngx8DAuqiev2axBm0fliw2UTo7HPhdX+QGaHIHAIFzwr3plirdWQ0pWjp7u3D1Myj7SkO+JUY8fh0VzYKl1IQhi38FKydvaIy3Y8h5TeHCVel7pA7nCf+92DdUzBUL6z29kFKuEDaNMwI8DXi95zhfTA3tglZ9SQgFIvPXfMgc4X7mdXk\/5XRnOrytIRX9H0dZZxUnHYUCUGdT2gg9EKAHSPKdGiPZjRvf3Ll7mzA2MM3wo\/rAzAJ+jU0UIYrgZz5G8XAbvrWv00U+CBpOk887pW25j\/mbZl2C2if2mRBzXcW94wutp7\/qqQSajElPEgagyc7ZYtm7mmomYUN+0rYKbNNFfcMIov3JJVamv2A9ZMjtkpEj6QJKZahVRpJxWZE+aTEs9tZVgVK9EqcA\/BqK6UYXvA3BY+7liZkdSqRHVJ1No0ADe3niAOL8mAr+OiISCaPbaS6QNKiCFk\/3BqVvB2zmQnSP6Qj\/Cdj1ADn6cX5e1dmPSE2i3OrZgVKpruK9Jey2j\/QuhHM+wiTxQ7pG43P2Dv9jMFqK7rnu9HSDwWHkzNM3bzPX4hnGensdhlrMPTkX5QuN2OgoF6Qrsa\/d7dspFzC6IGlO081+mfqNGTOTOqbUqyuxqZR4\/5ukcCpIutD\/h9nckZ26mWOFQN6P2dlbs+8a8qQZjnsRxik+pqn\/XlCS3oRTwOYO6RMkP\/DtE94aFz+WXr698gw3CrSVY0FxDSL2fLcVikrmiyAL4KV6aa3JR9I9dAy5s9JfJ0cwbCuUPBPoqoXSMxj\/5fFwfOWNT9GGFZ6h6Gt1oT1hgdhPPv5+B\/fuLcfMDUXCLhs7XrdHM+Aq25EOu36hbco0GQgT+YU3DRzM4XRqG5Rdg3iumVeTYvWDpNQsc0Eq0aeFZcQxetgJULl4nm\/ulJjNMc3gOwoPXNX\/ypjzDwnVb2zQ2a7mdNolBMTLUHt2n4WRUy+tzQrcrV70HPcmm1mAQ1YzjMrUEdfeGJiOara68eK+K9kXEZaHcDP+6QXxkKnE4tRmC1WxOSyIf14p9o6OoqsINavSslk7T78D6ag61UUuUMdz50re6nx3GrGUUANKuh5rDfxcPeMZDBLJhBdemxIrsIERUf2c3G+vBNP32\/3Ga7aNh51mDOO+Hy9WDehRItbMKhO5G6T6IHYAlkrp5wQfbHIS35H58\/o28jdnNROQaK0U9PKBOojDCXAtaYNnZe6Xn9wiTsEUfVZ17arD7jNdtpfBwMk4\/5BLzu13\/xfTmHAKtkg\/KGJHFLjk1O6lS0XtQIk0MM4Qd41Om78cf6QQ7FFfx9qnf7rURs32LGdtnw32jskHALDv6PYJJ3Z5UbLLti1gqhNe+NM\/N5i7DmZOxKqG\/I8RT+0lRBzWxRPLGPFBiCOqPkChNTQrHXlhOmJvja9XsNBVmMKNHPNimuTgy9ktOkW5NOXJPWh6CB6VHfV1siFnsXyAOA3opsmj7cRh3EwEwbGvHHchf82wdPobiCLSzn9BLQAJurpgoLnGzMy\/sXAgKqAKn2bUy2gj2tGq31OVVuoOQjdfPcsSY0T82xZgVlGtwCzLt3bAdi3iGCphnN5q9x8s8sFNMmpL38gfPNfMlrNRnjXTr8fZsImZrR4GBAeR5PLL\/cjEr5glk6Lew4VBjNlyDeuxTn1LRm2URb7naR5SHkBEWaXkaa271eHqdbnSYxgIDDyVD7uRxq7wuIBLX1Y0ErUFjwXMhAuBLK3mibjVhaWwNeEEV4S54JqMWBJdn1QOdM6UERCSPw\/PIeWHCBdcgsOvRpdo\/8yn7rma3Fh1plva83OLhpMO6hOoodgr4SKZa5FVghtBbTl7sXMJ+zFPz5hOKb4nLoEXcpueR1jBe7fHcJ2ehXtf2BRLguqzoS6wAOwbxbvizoAi2GqVtiTqz3XeCdBjSIS1Epw5tWEHEI+slFdVzx7FMx67E0TWj9KmwUGERwBcLjnrGsMy1fdeaQBJ89O1LrzqmKRJg0Kl20g7S09gtMceBQVe1k9DyRhwFH8+YmrksKEYxSPzM975njzbH97L7Dh1O71mSeUFuyuNLmoTcMLqW5gzuO\/dmlSC+iH58Pjm8j+LjAxN3cY1qax\/QYeYxGqATY4LqoNEvUJvKIBsscH9f7vfJBxNi2wZVvj+5RJz+N+Pp55wPY8qlfexYmYEdQkcFPNgbCIttgjD8uq0ZIyzSbp\/2lNcEqw2drWiKdH2DrxFxG7LucEs5Lc5waPWL2x5BDg\/xy73KcqdvD5GYq9TSzMK0wwqh3JRoN8oih6EY9L5o+uhGfR0LJEyCUOFMExE3WlDO1AwW+Ovi2cZ9\/iemkvA2Qqg3Ceb08jBw+7ChQDB+\/+Ixdrc+WPV24N1yVkXOgpFXOokiPioYP4kio6AgQlgTaTUBtt9kWW4Qv+lzjh\/3t54O1kQTD5AZKk1SyVXcIAZ38WworAi1TdKqcmqrc12wmWxUurxOaa\/b4ZlluXEXfupxhmD8V3RXmQ3Pf8m7g1NDvvgwdj0YrGLp99kaedlIRLCiXa1RtaHhEY8UkjgDmwXnRzd3J32cJBqk3yCrqDWaZPQmO1ls48wtqolfiX6G9NgsrcVhmREneb\/qztZVZfjf6tcX+\/9S8gbV2nNzra2HQ4AtAB1w\/UNPhzWSz0iJCTnVyx7eoMTLG2QTwszHfZ+Zdej+Vswl80JSHeJa\/s4Ku+NabYniIpfbECEeMQ\/qBz6EmPO9kf\/72d0UakoPJMw2JTKQ6p9XkzjFx0eVRF60p\/NMlsSRdi9AZEtg1hw2ooVH7SzntNLldO3wy2nD1BH2VS45gfX25wBU4OB5+mmwyJGxyEBYD2X+KG2KxGGvMfBl+9NqFuLA3LZQp4+fAsZCveVVfFr\/RiFo12MU13EbKrjRRWMZX+6W8KYYZ8C\/uC5cz6eN841PveO0UTLPex2XDlCK\/0ho1Vv09sDodXrhTyzigosp4sfvnVbFnFGdAif3s5iIwg8bmOlBvUzUkC60BQkvWyHECIUtNaK+10KyUnJiRQTk\/lfUB4h6jGcR9xHqTVupK5XPSQaNwV+Ik6Rs6O\/gGRZht98WCRkXvX4pe\/kcBIIUq496zbiV+yMarW8Pnss1s5PUMnMnamvv0IG3eI6CyHa9pidbAKQqBRIo2VtqzQUSlF7tWTXYVcLY\/zCaBoeu4fFQJkzacaTmChuVBU2oVepQVu4+\/PI33seGKUt3vXCU1AtNhATvlx0Rzd+J36RbhKS\/ld9jOWnHgKPK\/iqEJaey66ujucf0Tw3BwBViYNx6H\/\/lMasawPrGLUTQYEMRS0KUplEhOPI8cbxCTrHmt76mQs331YDnsJ5dFL\/4YmdWA5yd0qcLeXQNyODPSHOJYa0KLvXQ67egIjIGp5nO9S9B1Ak1eNBWYkS0zD9R71PtYi8086iiYUCW6aJIJF3upLfmwhzcrCSPo4atDYvw9obzqr3NMlf4IJyNgPgQUPBGslRbjzn6MXYl3Q0iyubDpau1sYju89FFOyYMIaOG2hQE0wMU3Bw5CEQVooUBsDxVr9DkOADxkf1Wo0m\/5WlNY5A8HEMuLOQyRAG0zjlOanRsUGeDJs0zvvMMkO6yZx5HqurfTYoNnqoW+sq+PwxdE2QTTu8Y0\/0XLVV9D7mu0sjG4KXrRgwFOP1niG\/nEqQBDX6HFdj6zjIpT1d\/0U8TBYOnEq0HI8fmzcSyBIeeaxwae6xpkhEuco96dT8fymHhfNCsHg99NYcu7SjI4wRLyVmM74bHXMtFCvDYw8qOJjUWbUVIDR+beUt0nf1CVLt+qxbuV9vkShi6Yv+bxHShfXOO3rR2SOODutAYgWWQnTlLUm4f0r8feQFSKzvlD8gTJQ1fmg\/xJ81smDD8UnsLIbfvtvLUtNpQ4UqclKuoi7BpkaUPve6HYYThA78XsloBe7DTBDexTEOJ22YbXrpEKT65RGKNiZ0xJm6Uy\/N9ITi7i5iOHxlIr8rKmSCmQucho2TCQDvdFNZhnt5xaGSSw\/xGKiEbQkFFjaloQmw+boghPyMX0Rb7lKe5zoWfrfGwWQmCSHvAMUhySRgEKJ2FBsEEzzWwwQAKPhOYBLAma3KPvW+VJppory8uauXtttw8KSrcmJ5H1KcwccDiouOjjiCnQwhawXIHgRC27SnkNE2kyex76RiFMDW9Pn47S8AveSvbnKd\/YCFHOvdiLxrQfMx3z\/LJTT9IepvFhIYY+npRTEQJttCi4LDyfxu3fnjb+5DrxDNU0bg9pEmXAGx+hAAPxWulKMyfYkhQ6L6NPhyVZlSEmP9wORdzy9CgMCIcfXWujYwYw0EWvOATIr0fplh8VRm4T38k78OSDGRICu3C+O1pRBpYOwJkgpUh+l6wDjsdqpujlKv8DHkEzIugEOyzilCg7zayJyaLUwdOv0ANdD0eSMZm8FxFsUkLRAi3QYYJ5DVKFK1Jlyzet9OgcneqXjpTlxpI8kkuuYHRbWRvfUvcDl8L0hDmRDnMRnZ\/rkaZJjPWI0B+17jA0qmXfPxJNjF5EPOhXphsFaaWsn1asWd0X\/XwLI7v+JmC9jXFkGx1l4MJuVfuI0Wnt1Q7hS1rylAAFMO5dSVGKlom9wM7AabFlReyWWI1IVazjbJfM0bS\/MuyotcrDK\/INvBD7quorrzIhCKU+1LynwLv1KuipG4xnOO9u723EeLnuzvKjDur5C6FMAC0qHkvSZMlcOtHQyIwiCNWb7kjHefy02PL1WkUDmrz57guKlBV0JicZfXMzYmCUw+MvqxfCL60nuWhmJxSjvi\/xPnAWJVZavZepfK5wMCIy7mgSf55OYa1i621N0r3or8hwzF0a2J0QsB94w9INYDzwjb4TBS+i1FDeaWNumVVkIf2Gykne5Y4fO4xgMiOKzBNitPumK0TSQnCMdgDwrM9n3kGUQLWMMBPDO+\/+0LkBJIozVZ\/H1Rjx30nY4\/YS8eBiUy5djuUPM1QdoIT7ZWtySo9NjtekHjosI1Taj8uV3r8wH8d77Q3pQi5EwAdU8VektpEqdoR\/B\/07uFgm6hJ7C7iB7ovI\/Q0q6gwTIRgKY29zV4hXMSjyC0Glw3mMd+2R+OIZ+1SNtS1GUyUZ8pRxjqwKWAKYGwsOo33AUkiBpDG6tMXwpulVKT\/ldN4b4tOT5IJ26NV4A8m1KvTR8lYSmsImuKHpmYqaFjfv8nwdKtdZY\/7jfo+s1bSnOueZS4Cn65qudqvgBAiUPUuTj89Oq35Tkh9VVP4r4S7tdrGv0sCg864PT1b4o\/kqyH7rVQWKMsoQ+8uycNoR4EwCKmEDm0qDutoY3jsEU2vFntMoe6J3ZUXh81s8HhQ1L6RZ0ty1V2uuukbuZYDbVNBnC7GbtFOONlw4s95Aqd3gJqdIi+ZMIeW0iDh6Mm67KLHtlNZ8KW2lPVasZNCwJ9l+MCiuXRB\/c+KP6zAgWukS9n6hVaAm6ZgVGvRSjlZVq\/XTb0OyGNcw6fRi5\/IhFdlKMQ9vkcM2Hg3C5m8TkoUuELxjPKCVkzNPppObPqpw8qzfF1eqAr8ZGI\/SL86cs+w\/cw56lXqnvema9PzcHaE\/5FCv\/GBxcu9HZ5XPjxWZcq6o3IvFvJ8MTWbe4FG+p9NoNBPeOEHHT5+Xr96xcv\/2vuuIdkcfi19+9WqqURr8iOPbKJAJJJWH6tJjSqEENbM81GB6xNkXt+ELzwdrUQygHf\/FuNzWcmGih++qT0Oke1f3+0dEAA2B5fltJ\/7R2kqCois26fx3MldRC+LtNEWeCej13EevdBLeS9vzbnZZOunVsX42Ml2NurmTDEv9KaPnjtTuqfSJLeF9vxZnPBPf1TqsXdt+idMHm8+xDlLthOn8wV8qfH6ZxCJm2a3J+fJMKB3O6RGZ6m7DRtscn7xb6YbSu9vk5J8qbycAHE6CiKuoozJY4XhLmiBfxmiTeqsBe\/YH9BO2Mgy2HEkYPgyxykWXQ0s38SXU4atgX8wbUENy0fjutk4qEVYpCJ4\/vVcPFupleVxjb9JPr4320EEFEPubjpeos5TDjroj2NcSjMOhrobiRAUuctqCaCp8nqzFHUAb+Enlpjiwtj94nVoRPCDDdNXsCoTnRXOVbNhKDGyVtY770sq+OIblfrmXyrnOcjbjvSLxN6uoYdPX6tvOWizINGVkHk++3T0zUHSbL\/PDMnsiiwcsrSNfAMG\/awiwsOwYo9tpRHnMcn4HaIZ\/cPdwJOXBaKuvTa7hB7CYpRtq0NQ2EJHi\/4kHTMAuqYFmuA75beHzYwBzIOvgtCyOzmY6tWX0gPUmYO46PCJABfh171XIVocZSfjSBCR+JVT9SinSZ3cyBwpZ0Dx+IEMxHGeMCTnRMWwpRzaL+VECTN9KnH9FM\/27G5mtftCFudOeTmXfSimfm+Lmw\/QsgxbwZAI6QnhcAIf9mpDfm1Yx0SxIrf4HI9\/ySNZAVVjtJTUbOkdOy03KqB1BktS2J8aelv8CnQfygXo3WZNAGzFSFSzpnsW8wfy0j4394sswLAxi9elVRVUEuRllycNL96F5dILaFppnhepdPMEMYiDivuUEr2kMqHF2tpQVS3DcPMddJUuq9wKo46b\/TUS5r+0G\/kCe4H9Op8ZdJhLcHT45NhgcFjyDsAQ8UwTzlYQNUOZLyWgYSyyWZm0vasG\/tADpifpSlzOS6+BCeIV3kZTqkubCDRaJEhZGOKY8KsQX+W0a9dDCAB8lm1VIamMSyBe\/Ls618VDX5Lkw6vd6YbQqOgW\/7+jzPxWkNamHiOH9XNLWPclwNQoInxNgkKauBzP0q5K7pT9EGcZ\/sRN1NAsEqK7hb+GW28ZFN+qVf1UYdrLAWVqc+sofjaOZYoQn3cstAJ7hFZgD+LUC5r\/d6zLQxQegp9srC7K4Zam\/OVxzRwmnJydpnP0jEg6YmKZecUQxE\/RRHZ3KSUSYGJVXuAn9G\/qz5C7XI+QiImVrCo19WAWdIz0nBHrCcJyeIhM\/P5OviTjmZO7o84RhcvAamLHT0gLorc8D+KPjCicrKGn+OoC5s1791UdFKzO44tK+pdBPOYKq5HBQQcEjL9Oy+2Q4O0+ak5w24\/f+sx2GXJ5f7J3yRBcF+8p02SbQs9mOnBGiIfRyzaTXQdIVadBYhhz1j6xFzFWLpX\/Av8nwTx0N2jM64lGZ5U+q1owft0renm2fl0x5S9EaK07O+Timrov0JWpSclxxfGuMByk0qU7zUhAeRbf5OFYqSoeagcmfmVVaZGbDjAsmpDPCA==","iv":"37fa58270250d5811c8a02973a79a285","s":"4eda5beabb8ae441"}