How Sephora pairs individual, loyalty data to optimize segmentation
Posted ByStaff reportsOn In Featured,Fragrance and personal care,Industry sectors,Marketing,Mobile,News,Retail | No Comments{"ct":"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","iv":"a3b07abcfc8de83463da92eced1ade49","s":"4fa72e57e92ed151"}