How Sephora pairs individual, loyalty data to optimize segmentation
Posted ByStaff reportsOn In Featured,Fragrance and personal care,Industry sectors,Marketing,Mobile,News,Retail | No 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","iv":"6e0be45e9b5d32356feaf0e0a3e8b129","s":"d17a17083f180260"}
