How Sephora pairs individual, loyalty data to optimize segmentation
Posted ByStaff reportsOn In Featured,Fragrance and personal care,Industry sectors,Marketing,Mobile,News,Retail | No Comments{"ct":"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","iv":"39b928fffdbf4340c4080d24a69d12f5","s":"697c94eda53e9c11"}
