How Sephora pairs individual, loyalty data to optimize segmentation
Posted ByStaff reportsOn In Featured,Fragrance and personal care,Industry sectors,Marketing,Mobile,News,Retail | No Comments{"ct":"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","iv":"6ff47f8074af20bcdf1896ba0ba1d9ef","s":"41a19bb89097b1eb"}
