How Sephora pairs individual, loyalty data to optimize segmentation
Posted ByStaff reportsOn In Featured,Fragrance and personal care,Industry sectors,Marketing,Mobile,News,Retail | No Comments{"ct":"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","iv":"cc92c9425676e42bfb3d6e5a12831ccb","s":"0ef73681a7956afa"}