How Sephora pairs individual, loyalty data to optimize segmentation
Posted By Staff reports On In Featured,Fragrance and personal care,Industry sectors,Marketing,Mobile,News,Retail | No Comments{"ct":"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","iv":"9292582652c1585f1b7dd9b111a0ea5e","s":"6e275b5d9e08ab64"}