How Sephora pairs individual, loyalty data to optimize segmentation
Posted By Staff reports On In Featured,Fragrance and personal care,Industry sectors,Marketing,Mobile,News,Retail | No Comments{"ct":"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","iv":"6e285efdd4fa2e0bc9422b7b6bb9be96","s":"5e88c0a47dea8629"}