How Sephora pairs individual, loyalty data to optimize segmentation
Posted By Staff reports On In Featured,Fragrance and personal care,Industry sectors,Marketing,Mobile,News,Retail | No Comments{"ct":"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","iv":"d0b44930404f12583d6da727faa82d89","s":"8a92373dcf6cc6bc"}