How Sephora pairs individual, loyalty data to optimize segmentation
Posted By Staff reports On In Featured,Fragrance and personal care,Industry sectors,Marketing,Mobile,News,Retail | No Comments{"ct":"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","iv":"e508ad9796ce9c033b1d1b48b391bf01","s":"8789ed65d331df2a"}
