How Sephora pairs individual, loyalty data to optimize segmentation
Posted ByStaff reportsOn In Featured,Fragrance and personal care,Industry sectors,Marketing,Mobile,News,Retail | No 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","iv":"a564ba7f098d426b7441c0262fa67b0b","s":"e53e948a4e95f866"}
