How Sephora pairs individual, loyalty data to optimize segmentation
Posted ByStaff reportsOn In Featured,Fragrance and personal care,Industry sectors,Marketing,Mobile,News,Retail | No Comments{"ct":"MmC1U9CSNoSPdhtrvMqjssM4nMm1b59GB99xb64l+8WzLp6pETfI1TEhmNcNYUvoddeCKvJC4mndzNUhM3yHYIz\/LL2Nfs8MA8nHS5z6yBT5WUvLkAlWHbS7uSAil\/8IRzq2AwPxCFzaEyAC6LbBtG5FXS0MX9f55RY9wztg\/KI1ZXpWpE9S6zWFmqgPHLNHdMA3Q8SZAQkyk181smmkD0B98lYN9UYxAt9QbIsJKLPCe6PCmOlbuT4JVxBp3HToY3dML1xhUnkbldv\/kxtn5cGJI7ZiMsic7IqKQUhM+bnk4GLZTjonDcfP+piT525qYsOnE2DgQGbP72HXSklJHOrQmEI9cCXvbPvtYy\/8cj7LYJ+qOEAqFs\/br21njlIwrve1eki4t+b+WDXuP2SczqQW91ugwA5AKbTxOlyAEtDZtlhwE31wLb8BBZnSLxnlxfsIakp0ayh591aiYK00u+LEy5F1OJ3Sa8gPl8HA1eD75HXKmVKbxv\/drIqfiwZCjenjl6g1VnYo2\/LYiq+f8JfSDlsEfttnW7AfCevowjxEHfLZBsxZHarBt31omfT0CiPnxWtezymAk4\/urt+BbmHIDWvlwaclPM\/7a\/B2N18VzkFXeEy\/Mu9ay2CbWPFgF64CM0Tjl8YqW1qabO83zH4lWVxINDB5Vl0AGf37ywBMbCH3YW6JW7yFgvw6bf\/eM126cFPiOJbS2g1d1GTtKsyODOXFbsMMNDFcLLztwKmzgNYhWMk8esUioz0jAbMKdvuyN95lNGOW7xbAFxoiigP6AS6Z+qmghqG96itN6o\/Y8OlSfse35MYat7CDu1aLluGf8agyG66JSsIsbz6pcMomLBFG+bM1rdsb2Uil\/K2QcmpizNN0Gl9YecEXS8GrAiozJuHk9wjq\/uP2+3wylnQj7H4RGOZB36V\/MGSO4otnBR9ZZvb3fev2IOq0eNchstAIrIiI7kfdwdClgbvageN8YvSuTxY\/p2x5gP2Nq5N7Od6eC\/zlDVlU4l3iP1bMCK+iRvftjNtifd2d39oQmZ2Dr0tzHUNgY1TX8\/+DT1THpkaYX\/HrlUllaI0QY6xiP4CXH7yryfHYoprBc1S7JmgNGpyPZELyZsh\/jhZ07o5FkBPfoVgCHI8mDfMpcLOftF6HAJqKkhi07R3fWaEvuyskHB4Tr5LIqAAOnmKxPWQSqF8WFi22wCia6zLfX9zO1iF0T6vuhzzFmnfZvLg209oT5cpcgY0yz02Z50gqKAK5VvzJsaCWM+x41+ZQi4pahNNLQ06JJ16KGo7bZfLVnENun4Hs3QpKA2ExFbyR1CIXU1k7n80NCod1OhPLjq6EzmPH8QUCyPfdB6Gs39h9S4396Nkh2UZ7tmVUqKOOd88YBIeCznlj0UiTQnQNIHSAMmembVkxIba9yKiwAJOrfBG+bFOVLzGlioIA\/aeU\/lZj6+LieL6EaIiBMLS0MtILzswNfJA6UwP6GmTYZOQCrKza7+\/weVkQKz2TqtoXO97TNMwg87gsWX3r6JMXm0GKZEvM2l6Anhkaqr+Sc9LQRQFsvJUuM\/p4qa9+LcsLdWZFDGpuR1X\/4Qel1NLOFVxyt1miAfeizgbB8agYjUHDslbcLDzkcwGVgNk1lcjr\/mqgUK1TtMnT44m0idY9aho38IVf09Ss979DMNWAhzZf4BQS6wN0qwh1ros4jrub9LIw3estJw160\/bxAodaNAj1LeX+Mv8oag6iCYBL++ggBbFvjRT4JrC1nFYnan8Ulgm49YkkZmbVCr32n7SOS6N94InFVRnOpT6ua\/YcBVjtNGe10KPj4CKuv9Ssbc8W1cnIcrQszrIBJFtDaTt9uk1U\/d77gBubz\/oucA9gKZ+33szjBfk44qW0mSdZ8kchVadknwO1gdL3BRT47pu812NwHoSmjgwe3LUvp0vJ0qGvNmh0OgTPK9OxEzfmt5qfb2hIGfnHZCJM5DZOI1m6NH51FwFKxvTC\/xTPsszI9LcTa6SnrcZUb6qb6f8JL4tAfNIA6P8U7b3lJuxAu0lK4MPcVlXHYNns9nHHqXiYjl8OXHEasb6NQypPIGe7+Kz+hR4GP\/J4ULyUVrBEa2THDF8TsQ0hyU1+H7Vf6839JF\/YkIcU3AYuRsXR20xWV3MbLDZEnDjofECy+y+oQ7CAwvNW7HC2r822tzVjIJMJvi+u0XRbMkfDwZhRFK\/5hYle4GC4bxb4x\/2bM8okTdy9BsDAm9Ow0qelzhhgXB\/HEmFHgzysJRKhxEefSXZ4ewmsr9H1UisPgYYThUlTtjz1Ki316LGanZ9TJoKp4TrIC16FReQPakHnT4WwYApfyG33CHd89+qikD+bDo9HQr6cpMO2o1EqZiGJA+UlS1PE4NQD9rMBEIbk35Fqcn5AE1Gf\/t\/gEBRU6pnrDLq4X2d30w1JRbV80anQJQFQ1j1XSEu1WSSuMxY8w3X3C20ksYI9wLOy4hZ1y2D+b9xktKlmFAETYcoRBxDE1gbKg7aUAj\/fmul\/8AHua0dSnG19aDdj2zuYdEh0QCJjZj6LNxk72eYS9HlTJgFQKPYlG2y4OenzFgDasRGsFnMkxF6Dh5iroTOFBCLRy7M\/pUpVgYWMQbZbXOQcd+QhQMZHYfWycLHMUFeiAS1ywRTEVdJUcjVl\/O+dm+m\/lijdgT26SXc\/v7+7yn2BCLpQ1P\/hnolGPldXvKSry0obIDCVA7I0SypXodlgMHYXcQWbN+wVI31uClsOhBpFmHBBQIJ\/C6h\/Od2EtBIxG0tl39mWaW6fM6QHKlZEAYABV7wKdJV6k2o0MLMDXSUT3FD0JhqBmD2y6GnbDeMIDTKb7HKfW8zDjD67f9Atr96\/wLRsAvWstB3YIvhb6OTAxP35GGJLSKpIwnQNnR4YEtwxh1RO5isnZm67e8yzqoU1XtMTsgiMqQ1Z4Vqr7KTRb8JVSW4GxhXTtXxUagzNXqbf8lBREfB2Pju+d7sMxGzmsPKjRy5\/SyB9nqAHQ+jDUTdpVlJj3NDnQIItp3CII7djSuPG2e5bCtOL95N9g4NlcnK6tcxb4klEodIXhot5F2yi\/kIC68+4+GQwdASBiRj955Xh+HX91YXcsKao6mjbrUeIuOfY+SWcGAUDeGOArRGH8+dncBTWUq4vPGstshaReH9gYr3HgEHH+PCv9GJ957A92wFw0Mf6KxjaBSvK7VdVH8n9mmK06e9nRoJAJM9neKB\/GJ38\/59BHsFthd+1fB4OhuOV62cX6Ws8WhwwKD30yuRRspU22ZPNQgnL0uult2VBhzjWNMFWow4Xdf+J7ddTNtTcCSZC1m\/xgONZeHkrXjQpKUqRn1dvqXChtrmug3pop03H97H6Fr9oKnxh\/yMdXEMFuCzC929BYYYau8A4LG6Zn3G9GSmHIP+VW\/1IWponTRhqpth9YQn1pVfVncuEfDdT1aEXnReeeBTOvKhmYvQSM8aR5nt3Az5rUiNLW0nM\/oX1In6gCoLzmpvARrgSGgWfMOP9ELsG4onGtGNaYDuOsXMBTvN\/Of3lASYRfxieHdr64NPPvUy8+lWBKvd7RGL7TMaDvdB5ccgypbnf9vfULUuTpq4DwOVgI7p7eR47Q2rtX0Tep6JZtEXiExrtpcfl2ym4T5r5IpC6Qf6mzMv4j5qMSnSesWs2VnTsBRVfJtdc7T1YeGTspGqE9ZvC6W9hmu1PHSzIIVrDtZBJTuK4pmv+SQw++3QhRTiguvmkhpdZkUrI1syTx5eDX3NeZT5aWXwJrxieGm800wD+0+RXXsY1obMq+W2zwu5X+RZvjfqAGN9pbxA1XnuNl0resK5jWJbMJMULoKdVwqG8H\/COPUe\/eDn8LrG2ySznMTVTMjBSg+eARGL\/97Qzk5mq5IqfWRgQxhQPdIjAg33csMUh0oTjBAPYRUtzPSKeZNJVv6m1PJWn2rhN83tFehrwLD2VH5ZnCSA+Z6rSNW1VBXbYhqjSZAJZtVLW9oWe2Jwm9fas1QPST+rpzt5fWLYJ3edvPw6PSXmzEODGOLCNsEkpsVt7SIsIH2k9i1Y7Kuv8UhxE0Oy7kvnaGcItCaMYeXY9xh\/94d57bY0GwkrMt0FErJFfUBdnFA1iK9mTvB8SZjkk5ZCtHZWhMiCj0tNMuobekQRlHHNClwQSBU+5ScaKae8HeFhz\/rUwvHO1rCCrmULB\/S+Dz79SJsNtmrlhYJgCWmGHKQcNQjjIx7KiVCUgtoyDQPQQKz8804RA4ZXIe1a2lI\/LtiJOkGPDw3DY5PmNTMDTjlFQowftPauwxD6jnT5DWu+tmntwPF9pqV0GSrrObn07Gg4lU\/OGChD2KLb77yAIY2YOz4yX0KXj1m1tKltJNaLDfk+JNx5+A03fBubWvQANBnvY4bMplkI4lsQoH6\/bTIsDXNJ9XSlSaTcf04oQLenwHG1ZwH\/5XZbf5wRpZnX+SWgsnPrTyMb+FCtEo1VdajHZ1XZUqfDtpL7RSwlSZaWQDNANsxUxB896Fxc9l+0EdgQ1QxjmEu7dO8M3iGl9Yua6SfjUVwlIAsqGH16oSxnNCB29x4aEKa7njBr74dpromXc1inyAKB7tscmA0cn5ZHQTqznjlUX8HcwQeief8oocw72EJSy1uoL5K2UGwBPuVCgDQa43kBj8oUnuyGxmjb2Q\/FnYrcIxh+dt4P7cxduTaBps2Va5Tet+LXHi6F6EzJEMED8uEqtgsdm6QKVm9oJnqxTP\/GuYTOOrrBsc2AGZso50NJpM\/TP+T8RztZOfaAh+e3+YH76shXtCR4MVrJOjeoChAgRHPETU9mRr1qDIIiDH2ei1AYXAkTFwN9dKKoR8elOl1VPoTsKELF5a8yWla2jnbAl+ndcTtRRnUBRhMYtMSJvY6huc7mWdEFLO1yTIPvAQVwYWt\/1IzRO+GIPFrwZ\/lfmAyIJIfYJrSm9C49uwlfSK\/3Ad65WHhAuijTwloIdJTtVc8gHglwuD7iIkmAAzVsChPqh+pAm29cslI2j3lZQN9t9hlHnUrKx67mNCC2aH7+YbawmvLtca7EUB3n71aofxHJxTwDOlyQJxXJYP2IcrSV6V+HlW3UeoPS7v7UaoAY2mCcgdTW0\/QDtsErduByV3dmhZLga8AEeoRANhXqjL0ttW6tpV6gO5fOFCb9BaRP2y1KOS3fiL9icmkRTmnzzNy6gKL0JvM9SiejQfkuRzvDMx4U3bVUFg7OyX8BG05n5gAkToUfSbDUzKcEUMqS1OvR6NrvTXEE4TtANZzpwWRCIflUvALOYoSaN6KCWdOrXv5QzCKroZLxkRNeGSW2echxmNAvROK2wtmyKITJ29u4ako9L3SYXx+D8OPApaBIkAZ4GtCAluePjuTDvMpRhv1lk2Pwzb6F5cALCYXvNfIeyJTFUbL4x8BZmgOK10cpUyKHVVRBT5CxKeYf\/yviZnBj7Q5rHdyT6rqOED2WI6rr+94CDfSOXVj8JBSR5VQBX95wKiKRtOir880uBDp8w\/Lw5op\/UACmUJNNhaajO+I5olEuZ1NC01zeTTSmYvijyl+GP1ACVxiTAwdxmDvxSBJ7yg9RO9Tp4q88QMLtu5TE4Nn64fvDTtQ9oaKOFw0A7hPi0nv5lYq3RAbY9GILxBDNUru9GgNP4huI3G4qahl6NuBWM+gJ6A6eNIwYZLGxgvu22NfZYe3PUHM30i0FPKvIYb\/l5rKw6nIsg7dHEHzOkLvNVPYEjrw+x444RaeBdEze0PIvejbI9k81IYyLpc4lqoSs\/L+O5D7F6U3htcrmTMU6DmFHNPsULwUFT2ZTs1UOqafRUgOWrEraTQGhTRUkzhNo+OEgUojLBwAUJvg3WPPnCpdHkH1lv1SIegXBmzyvOmAe\/VjUG1cjAiDpBYelaOC7obGHrnjJ6p+O67iybrF7xhEA0FdD7EfLgWs2mAddjYnXG28i66VJSyiThrJGKho1lAxArJLstcM1OcbduwbACHDWNs2xzMxYxqlEtlwOmk81SaLEpfPzG3Cx+U5p\/3VsDpaKVbzhxSkpJx2gV65opVPKKK1LkR9yc19g7zsbDYQfQmnE11SZNAm4gLa7\/hF0ONB7fxsESgfn7O5S1ZOK6f977pP8GhbwTVvp36e4elchnOqtz+E+9IZLUsNBEuNbrfliIvz4JG3SkZSzzsYpdIvUZJxxnGbZ6OX3tejFrUWZCNFZR63zh5fhPw9cU\/\/qxWAeVJ7rutF4f0TISS+3UrxgLBqfP\/giQwVb8+tlFREgUiLzhMD0FSJ7FwHcI9SqxnzwPBNDQOekfMtB\/ho3egKl1yLXiZBmuZVjCMuYrRpCGyy8PyNx1UyEddgS5i7YOq96AOBEANUL1tsUDD3QpA5iVFapSXAAB34z0d2\/Pok0fpsspchegkFVWqkvQlNfYn7hq8emc3fnMlaZeQiG+ZKK1lJeuO8EhdBQ2XuUt3T6q+6sWAp31jOvp7MVRv5yh7cv9gag\/uz2hlXZBmYVt8BRoM5rwrGaE1Z2vjrT9GQSu9L3Lexe3Yoo6PPn7kfdgX\/67NYKV8xp6QPFTjXyUsGiUOmkiqgGheV1pauJI4R1MVAXWF1Pu8QmphGlYgWsyGeL1BO5C4fVv4BSuVNDEYLmUmZRpuQimsUAPWOt11UF6XFvzx7fzFLskB6ATglbngwphC90+kXNNEVd0u1956y31qQxNulFHpTfnNwkUOBQzabCjsOjNCNeOofAfreZzh0DDwl5YlNfbNYlM5+jua5cj0AOhs7MqQSBmAt\/Qu9YrhXYRmbmptFmOoVVIAdWOwaIzf8F+2axizS\/mE+daCPKAQqbfeH0xsjl\/QJCVapC\/J9dFaDvIERDyHzROydkeAYO8ZQpnSt+qF2TMT0TFruD9qb3SkZotcUS2FDPlK+6iqhJQHcnQPUxnyF0sor8YGKybmttweP0XVC12ie1YOZ7zjfr7LV92ioEjXqNWpXIkfl4yZRYysc\/d5061zOUQz6kWVSqjc\/m6L+UPuhjhHcCvx\/Ntxsstn0YVsqP\/jJKDNqhzAvDKddIoF7FrusHFgwej2KpRweLxzAIfwnh0nptDyo4yLbgLs\/A6CxbWtboRyYbnneQBK2WVzaGhh7QV+GnTaGCYCjus3evTAvnyAJvdifUUK2u0rQchTDnPwyRtyILYwhXETPiokdXX\/xzo3BvFYBosUyiDaBCacJ\/jubzcZpkcv2dnjQlIN1CZGH6gBd\/Yuh4HoWUpgq6+ZpVVni8JepHSCf0DOEYcftBHgs9KZdk4\/7o7DgDx7YJ1e+pYhr5qQ0IaMoLUCfNsMYaF1Emg6YkfzKJ6Jfx2aow5mESSp4\/3Qq5AhrcbCVKY9Eo0j4FNt+aq9HZtp7zWt2tGxJmz8upIHu4a4Jv3WMN8H4eJY3yagkQPFTIG8uWD0XVA\/Og4OxnOe\/UfDNeZkMXpzauScU1g8CBzK1zeWCL4U4ixDNj1O9ZytQSnrFwexAXLdTruwCVK8+DMqsVPEE4S9x8Wl5\/3PKRE+BcbJEtI8d7I7tRPTe6SQC0Z\/BGnYW\/Q1bBpcgij576DyPwY3LBpCLOTnNTyYGuiT8DaFkQKYb97WwdEGfZw+4benZWiV12cE1nc34CNqxa\/yErnWPcg+qv47kqiaI58KurRnNLIKgwq9q7rMLxfLB3J\/isKhIwRUGtQYINUZtA3Gc7Vkff20m5lLzQywGFvHjfNAjQo4PEYUbHfmx10U13lfM4hK\/E9xkQFt33Bb7utPj8iIOkk8qzW4ASQeC9s5iYOqqjcq7bq2vO8ckXcA+7Go8SYy3easGH3OycPpvZv\/wRkVJVLrIrid2h2FKktKe6aTsor7Z4csW6dOwBDl\/4KBLS92WnRC7Tuemzu1CzeEd3j6VV8al+DlwrGPBWWSVw6AgcN5b6qXdkWkqizwnk6D6XD1WHdfPJxgvS9tv0XGLQLuNNLIzVRxd9C0qW7sU+H2WHwPwZY3vnjsaJghyfcyv0b+lUqmk8FiTuoCy5q4X+2w2QeZ4NqE547UBBNq4jK38qZXreN5MuL9Tlv4V90sJjgsAYO+G27hle2z6PJowiqctg1inA7JqHvcVLWQ6+GqD06RbPI68oBfe61blWHBacVhZcqCrqdzp\/fiVnlqzExvlD0z1WPFen5pDIKF6Za0qLkgSmdv89d8UvwTW1iERfOnzWMOVi0XGiWwTmmVgZo5BpktBfO3w==","iv":"d63df9fc41829dc8932357055638d788","s":"83d750ccc8292412"}
