How Sephora pairs individual, loyalty data to optimize segmentation
Posted ByStaff reportsOn In Featured,Fragrance and personal care,Industry sectors,Marketing,Mobile,News,Retail | No Comments{"ct":"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","iv":"702aa3db89c3e5e59a3db5330922827b","s":"a4abc5827f78a4d1"}