How Sephora pairs individual, loyalty data to optimize segmentation
Posted ByStaff reportsOn In Featured,Fragrance and personal care,Industry sectors,Marketing,Mobile,News,Retail | No Comments{"ct":"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","iv":"adbb62577ec31e5c6c64750fa5e09634","s":"8f2b5e0df4db2b31"}
