How Sephora pairs individual, loyalty data to optimize segmentation
Posted ByStaff reportsOn In Featured,Fragrance and personal care,Industry sectors,Marketing,Mobile,News,Retail | No 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","iv":"637bba4a55934796582b159f245a0f56","s":"3aa19c0633a5db23"}