How Sephora pairs individual, loyalty data to optimize segmentation
Posted ByStaff reportsOn In Featured,Fragrance and personal care,Industry sectors,Marketing,Mobile,News,Retail | No 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","iv":"fe6d3950fd6066fa601f1ddb4d1a127c","s":"a7d815eacaf95688"}