How Sephora pairs individual, loyalty data to optimize segmentation
Posted ByStaff reportsOn In Featured,Fragrance and personal care,Industry sectors,Marketing,Mobile,News,Retail | No Comments{"ct":"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","iv":"ae289e1791bcf315b38f99f1d2a00db4","s":"7ba315999d5b2a10"}