How Sephora’s new Android shopping app expands its education-driven monetization
Posted By Staff reports On In Featured,Fragrance and personal care,Industry sectors,Mobile,News,Retail,Software and technology | No Comments{"ct":"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","iv":"63a5fa69cd9dcef1c06fc4d76b3cf80f","s":"0f9070bffc5c42eb"}