How Sephora’s new Android shopping app expands its education-driven monetization
Posted By Staff reports On In Featured,Fragrance and personal care,Industry sectors,Mobile,News,Retail,Software and technology | No Comments{"ct":"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","iv":"44f00752e58e0bc78599a50dd068a19e","s":"6559fbd2d7e98884"}
