How Sephora’s new Android shopping app expands its education-driven monetization
Posted ByStaff reportsOn In Featured,Fragrance and personal care,Industry sectors,Mobile,News,Retail,Software and technology | No Comments{"ct":"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","iv":"7eafdc6d8864f034c5bf93ee2e5aa2f8","s":"8cca6aa46e03dd06"}