How Sephora’s new Android shopping app expands its education-driven monetization
Posted ByStaff reportsOn In Featured,Fragrance and personal care,Industry sectors,Mobile,News,Retail,Software and technology | No Comments{"ct":"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","iv":"48800a16bc524c516491a68cf3213527","s":"cb33e2290fd5190f"}
