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How H&M should go luxury – and what could go wrong

Posted ByRachel LambOn In Apparel and accessories,Commerce,Featured,Industry sectors,News | No Comments

 

By Rachel Lamb

Consumers may soon see a luxury collection by mass retailer H&M but, like all brand extensions, there are a few red flags. H&M must over-deliver, outperform and out-behave competitors to make it to the big time.