Mobile marketing may seem elusive, too far out of reach for many small and midsize businesses. There are so many digital and non-digital marketing channels in our modern fragmented media universe that a somewhat new-to-the-party medium such as mobile is overlooked amidst natural skepticism.
How small businesses can take advantage of SMS
Posted ByStaff reportsOn In Columns,Featured,Opinion | No 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","iv":"169036b1fd70063763035c67ea3c0721","s":"454208824d45d9b4"}
