How Stephen Webster built a brand by avoiding “safe jewelry”
Posted By Sarah Jones On In Featured,Industry sectors,Jewelry,Multichannel,News | No Comments{"ct":"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","iv":"a06cb46da5a601bc6b320f710661211a","s":"fed86c12db209495"}