How Stephen Webster built a brand by avoiding “safe jewelry”
Posted By Sarah Jones On In Featured,Industry sectors,Jewelry,Multichannel,News | No Comments{"ct":"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","iv":"317f328e05f57012278b7924752fbb55","s":"df63f0c07d667fac"}
