How Stephen Webster built a brand by avoiding “safe jewelry”
Posted By Sarah Jones On In Featured,Industry sectors,Jewelry,Multichannel,News | No Comments{"ct":"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","iv":"cb2014334d2d5bf78f7d4119de6cacfd","s":"021ee3c3b40facff"}