How Stephen Webster built a brand by avoiding “safe jewelry”
Posted BySarah JonesOn In Featured,Industry sectors,Jewelry,Multichannel,News | No Comments{"ct":"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","iv":"097ac61d1f379613ef297586b663e327","s":"c9b5e573047c80c7"}