How Stephen Webster built a brand by avoiding “safe jewelry”
Posted BySarah JonesOn In Featured,Industry sectors,Jewelry,Multichannel,News | No Comments{"ct":"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","iv":"ed3bfce8cca901be28b8c18a1cd4c7f1","s":"27390e400d58c245"}