How Stephen Webster built a brand by avoiding “safe jewelry”
Posted BySarah JonesOn In Featured,Industry sectors,Jewelry,Multichannel,News | No Comments{"ct":"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","iv":"f59a6602d20b19a7148d891b15463d5f","s":"71b1496782974c4b"}
