How Stephen Webster built a brand by avoiding “safe jewelry”
Posted BySarah JonesOn In Featured,Industry sectors,Jewelry,Multichannel,News | No Comments{"ct":"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","iv":"10e0b5df876f39a3a5df7da5f9cff2d8","s":"973b12c5b97e0c58"}