How Stephen Webster built a brand by avoiding “safe jewelry”
Posted BySarah JonesOn In Featured,Industry sectors,Jewelry,Multichannel,News | No Comments{"ct":"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","iv":"bf25160d57c64a4df455f618dcfebb69","s":"31e526abfda372ea"}