How Stephen Webster built a brand by avoiding “safe jewelry”
Posted BySarah JonesOn In Featured,Industry sectors,Jewelry,Multichannel,News | No Comments{"ct":"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","iv":"2d203394bcf1ff9564a1c71b58b1db09","s":"d36dc29c2501e189"}