How Stephen Webster built a brand by avoiding “safe jewelry”
Posted BySarah JonesOn In Featured,Industry sectors,Jewelry,Multichannel,News | No Comments{"ct":"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","iv":"dd168c18ee847642d30fd93709cf4004","s":"79509cff905e29c6"}