How Stephen Webster built a brand by avoiding “safe jewelry”
Posted BySarah JonesOn In Featured,Industry sectors,Jewelry,Multichannel,News | No Comments{"ct":"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","iv":"96f2a28c755bd066d99382141d41932c","s":"afdabca9ef887304"}
