How Stephen Webster built a brand by avoiding “safe jewelry”
Posted BySarah JonesOn In Featured,Industry sectors,Jewelry,Multichannel,News | No Comments{"ct":"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","iv":"42982368de5fe90adb07887c077e49b9","s":"14bce2a9a0e214f9"}
