How Stephen Webster built a brand by avoiding “safe jewelry”
Posted BySarah JonesOn In Featured,Industry sectors,Jewelry,Multichannel,News | No Comments{"ct":"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","iv":"c36b3e7af31e6b53b69832f42e9c397d","s":"ddfe368bec805b81"}