How Stephen Webster built a brand by avoiding “safe jewelry”
Posted BySarah JonesOn In Featured,Industry sectors,Jewelry,Multichannel,News | No Comments{"ct":"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","iv":"3f4cf9f241b37dec14f191bb49bbc080","s":"da57f7f2913fd1d0"}
