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Brands must reprioritize consumer communications: retail execs

COVID-19 has reshaped luxury retail with ecommerce and omnichannel playing a key role. Image credit: Neiman Marcus COVID-19 has reshaped the retail and fashion industries with new ecommerce strategies in place. Image credit: Neiman Marcus

 

The COVID-19 pandemic upended the fashion, retail and ecommerce industries and consumer lifestyles, forcing many companies to reconfigure their business strategies.