The rejection of capitalism has fueled a worldwide YOLO phenomenon. Now that it is gaining traction in China, what will the impact be on luxury? Image credit: Tiffany & Co.
How the YOLO economy is shaking up luxury
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments
The rejection of capitalism has fueled a worldwide YOLO phenomenon. Now that it is gaining traction in China, what will the impact be on luxury? Image credit: Tiffany & Co.
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","iv":"b0df8de4b9b4dc4f01b1fd1c364f0fe2","s":"21a872a18c167137"}