The rejection of capitalism has fueled a worldwide YOLO phenomenon. Now that it is gaining traction in China, what will the impact be on luxury? Image credit: Tiffany & Co.
How the YOLO economy is shaking up luxury
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No 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","iv":"8ea4f96ac3d7e12909fd48b8b05fca37","s":"3d5f849673689efc"}