The rejection of capitalism has fueled a worldwide YOLO phenomenon. Now that it is gaining traction in China, what will the impact be on luxury? Image credit: Tiffany & Co. How the YOLO economy is shaking up luxury
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
The rejection of capitalism has fueled a worldwide YOLO phenomenon. Now that it is gaining traction in China, what will the impact be on luxury? Image credit: Tiffany & Co. 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","iv":"11cd2d2b2787a626a07b5faf1c763e40","s":"75bba7b2a54fb3c9"}