The rejection of capitalism has fueled a worldwide YOLO phenomenon. Now that it is gaining traction in China, what will the impact be on luxury? Image credit: Tiffany & Co. How the YOLO economy is shaking up luxury
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
The rejection of capitalism has fueled a worldwide YOLO phenomenon. Now that it is gaining traction in China, what will the impact be on luxury? Image credit: Tiffany & Co. 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","iv":"78cbe34f6e6c15bc9395633b0a9b902b","s":"546304ec67126230"}