The rejection of capitalism has fueled a worldwide YOLO phenomenon. Now that it is gaining traction in China, what will the impact be on luxury? Image credit: Tiffany & Co. How the YOLO economy is shaking up luxury
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
The rejection of capitalism has fueled a worldwide YOLO phenomenon. Now that it is gaining traction in China, what will the impact be on luxury? Image credit: Tiffany & Co. 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","iv":"eec54194991453a32a4a8e801180f533","s":"086ec0e397ef0871"}