The rejection of capitalism has fueled a worldwide YOLO phenomenon. Now that it is gaining traction in China, what will the impact be on luxury? Image credit: Tiffany & Co.
How the YOLO economy is shaking up luxury
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No 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","iv":"59c4af93eb3b055df93a839452cf3617","s":"961190dd76d33690"}