The rejection of capitalism has fueled a worldwide YOLO phenomenon. Now that it is gaining traction in China, what will the impact be on luxury? Image credit: Tiffany & Co. How the YOLO economy is shaking up luxury
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
The rejection of capitalism has fueled a worldwide YOLO phenomenon. Now that it is gaining traction in China, what will the impact be on luxury? Image credit: Tiffany & Co. 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","iv":"438c2ac1be7c4154158ade4b2ff05921","s":"785894a7b2d07f81"}