The rejection of capitalism has fueled a worldwide YOLO phenomenon. Now that it is gaining traction in China, what will the impact be on luxury? Image credit: Tiffany & Co. How the YOLO economy is shaking up luxury
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
The rejection of capitalism has fueled a worldwide YOLO phenomenon. Now that it is gaining traction in China, what will the impact be on luxury? Image credit: Tiffany & Co. 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uiFV5QQigv4hKWCKxlb9JtmUwIJVb4x6wbzpB\/yhPATx43WV2ZOTllLGO+DuJ93vKiUBCz6NOlMYRFPDU+U8GUFKP6gzjm93ZeByxAHCJSzzyrhTo+mHQhZIEed99f1KQu2Bc\/TvQ6dsOxF+Ob0Jq5S92jiB+GywPRsO7lk8ickS5TX1\/Xt2ULSjP9+jS7T5zaetx1wSwInuTEYJ13WojWiLTkNt6jy9FtpwnnPaFTk0BNt0lFwDqoa4cIFRWt13iF3Ukc2Vx89HjYvmjlR1yYrdWzZUgGrPvoB57fskCjQ1oAWZ\/4bfS6xoICmMrrrufHPq7l9ar+wSFkOtAL+VSBn5o8z4m7+\/MtYLDBvjAjBV+DcSEh2BHYDrz9lJiNkQTu78g+uR5ez8CfojB\/rsjYBVyQcutIvtaxEx9iNQ+JtmUdGCKamVJEiAJLzeFzeW4StxTdAWxFJbhNdqGfBN5tKat7lu2CV0XQkTC7ROdnSH8aptnRdG0ACzwxRS8GW92p0hoKnV2AQmlwcKTgtkQfmrQlPiv2acKzeIt8qlfXVRDeM0UQANrghYByj2Eaeo7J7OuDLcTab3WEkH\/iDFvnTnUqFJzwSwNnHV2YK9tJKbXaX8tv8DLUXwh2Pktk1r0UUkhDTJKY1nApwXL+nMuWVd161hlkQB4xlzpJOKMR+z+K5IR5fDb19j\/4JKwMppp\/ja2ddU2Mddytop7+XDXVxNasNXRZcY4ADyHKKSN2SStLyJSf2kHDDZv2mmJSdE3DaJmgWyHrTbXFnobLGapggFqdPX6q7a68XGloNdXhScfH5xC+OKem2UWgqkNf3o5uZUiEyyPJ\/MLdqYnYuSOdd9XJMIXc7pKB8OwhNUifyANMGB1+d3fAPUVgt0+gTM7DgIx7nNYG7zDbLI3xNOP1iN3gidNe9QJ9urlHgwJriopmtnQE+X5MYbwdiSWUJdFK3mzi9vDFZVBOMSH95H60PE0FLnE0THAHL5LniePQwEdeFgU2YT4zGB7j8wYp4pWCGGgzzzCuYmT12XNeTsgOjuR0S0amHURMBBECfG7DcwRmKrj7TycwXi85oB31R1TktGGB3XdbNsS2QMi5O7YotL0dBK4h1ILElCURatahrOvKMM1CLMmkV0hUeKexa9EJT8mYIlrOjftQMBxvi+C86ska\/GbO6x8eNP9i2tOZnqillAFAeQGNqPL8CW0YR09Kk4c\/HEEPVw28RkA9Wzz4vr2pXnjSqP2tqObJE09XivoYOl8JYrSatzq7y4uvzLEpQ46sdoax3eZWbuNRY2eQvWPAFML9nypg9XevdWnsnk3TbKrLulEtDwCeKeH+297T1Sh4Hmvt3UEbjAMsc9P7Iwlo5AXrj\/1vBoPGGaC76J4KsUoFSCdKNzYLU0XLGALU7QM6qVMBIMbLW8TqEDnlu59tgpvXWpz1NmWrUN9E3f6FTQ2NqTCOlYznHeQ+n0yWOx9jSNIPtrDD3dJpJdQROpKhWG4ExvYxgO8ZtuPIbYDXro2Ymq8ncgX0BSR5C+\/\/PoEpdW7jxuh8Hp+Fxv6v0c\/XAPqWrCWxa4cGVrHvAN0yLDAr+AI\/R0e4DaF8kY1uBaxeIQWjCxTq8HeELGY7LLAP5PdfPmAhLLkChM85YaRNPaIJY8peBZmskoLdedpY4WNfA0kMkgKMFdjmdt7CUp1ZGM3nesHtHjMLeiI93fzHY4pW\/m9sUEZjdTJhVo4hBPxtAyJuGM1muhhTY0ZkkcOGXgh0bKay72LyyRr+diML+LEefMFeytsPKEa2Yr8YNV6I6v+yXpalvvz9EDedDVuQbxJEKAEWtxWCOwxtR7lFkKSSBbWqFHrnxDENv7cw+Kmph9ngg\/ecpPe2N9Yp\/pKDRsYSxLCqNtBD7eKQs6uyb6qzSwLkFoBftikmP3DZ57H3Uhq0aInEw+oJ1mTTbITvDE0eF+QNC2Cnfwr9ISQxXtp4d1Xp\/uWMW2RMGbupPDkbvovGKwxzdgus1RRcFAqIi8FON7ZXDaXdNE2+hb+tv1OS2ac96uoFHC\/O6GmP+nIbtrjm3iG45qiUa27IVa5dtzyAm7mjDgr2V1KL7otdv82GNsakRrILefk09QIJjCouFCKlAR6BITCzbBc8TGEqHPl8mGEcZ3T\/V2g32KXwrcFZVaoe7SV\/MXLY0XD5BclrOp+0nv7whKY7JqgZDPFfL8N4lY75m9hTxvhnV5QyPdvC7n0bHq2KfHdh+C+FrlF6v6y8m5m1PlwRNHGotlR56wCokZlm4jXqrZPK0lGCEy7GSzF2slRwx95XyH94bKQ8i+Wh+x2UuE2l2zZBe3fRT\/FJpiteCQYTqHgRt1Z8Ah7CmUu2sRMK6o9HzPJbN\/1TO\/z5hcS3aVUXP5at9KHufP1vABl9T4n\/QgMP\/HqJAc2W6U27RY1hoF8w92AxHdXrBCRLIMVpsN7WkKZCAPPj0oj3TDaguPrHwPB\/ioKG5L78T1DfR\/dSXEcyPT3nLYmLbqU2fRGLdZylRG9PHoKskTLQK1fMsuUKaAjK8ZZhOzSuc9r5yIR0XdmEblcBk3tw0zCqKApByR97WDVc8FhFW6uHrXX3bhtFeSBKT+NxIrudPK2bD5ouTcMsKePLQQxvoE10KJjQC+ChlswbVyhl1y1o7oQbJQgRHBiXuGVzOeHkWRzf07P4ymb72VrOQ\/YHqYc7RYgwTT7agOlOwm+1Bf2FTeGbB6MC2+6Ub73vJOeWnYYhCgHGjh9wNxpmFmWm2wNjK8X9BRptMlF81+s+klAcnXyAQWLX7l4HydAsEXn9zVGXz57cltbRsVyTaO7i4rTT3r3KwRPPBM\/xnhBFxwM1OxiCzIn1YBKWF5wA34PbnCPaQHlj4e6ZWiMMugYG9Wx+GN\/zjgJu8CpsneJXDLNWMxncTeBbms3QZKoHox+8eSIPN3dn+iWktu96PWel3Ldq7uztyPOl0ch2a4WATHHwGIzcNwPuyNNtM3UHPAqVZ\/toY5m5rg+wzsLKRCge2+hgZn\/pRyUvn2jAryu7uVK0vnddHPC2wG8qt9uCxwXw3uV4nK+UJgKHTcbCpHlBKiTKsOuuPLRJUNB5TTyErmBUzerCtlu6THXpga7ogissI8BglBRfUXl3K7A6sQM1q3HLksbXKppwCs62QPTgZQ+drj9Xe6HzdCtUBgRinSd5\/XlaPX2KDybAGm4XKIg4YhF86V+VoNSYpDdq8L5imiZw45kz6EsQX3GrQDTCAG9qa3kso+9sgDvYbTMX+rYFUE\/uidEHi73MNk\/MbmFuSpwXTi05ifjF5K6bqwb7sSQinZWOtDKomKthp5ZiVic9BD\/P73wFuzBCMJXyFxujorFKaaJKEromkpnJhxuDxjsJQJ2tclNBtp058HdQNgfQTmOXLv2Gd2ogIPBph5o6GwYkx2ODJDAuxn3fVj0rpyqA91Bjr0+G2BKQZR860X+e+BZBE4o4b+iL1nUcu4I0Ecuxc\/3+KdKbjtgOeaDS4BRDbRSXmHeBfyGByei8qdHj+Uu1ZIclbXYKS3nfK93wQDwK+aqB5qrDmgWfYAndgi0mWrLz8lxUe8EUFljy97ajoomI9wosIS9TN3yHMIsztzTt\/BB9i+3BHqKfpu68f\/KmWOYba73\/qXtSsZ5\/sGOIj8p3jnJZ0702iXKLaCGVW72XdUELeQFMuhTKGsRcEXliJGl2YXcRO5Z\/Ul11CVDRtw0o+N6iPzxfD4G9w9Osv+0PY0a9iGeXGE1aB32Awm\/zWCC2+p4CFEeyYR7\/XcFX0asTdSGOpmpwKlM11HO+YzN4v0zlr3iPjT2Th5FxjGqg3YMef\/Oi1JVUzaeVKGpzs6UBeEXLbGnt4uWveM4WhTIQDEAQ8mSWPcHOTRpOdldNoPEne+CmP3FK1W2huDqZBEVRx\/e\/8r34oa6zTac+LM38umMz3brjJ2dXzxANzOlaANTngHwf+nxOzNZFD5OHlQN05cx7RTFTAJRMUiZ8iIL1f3GDtk92WAXTuJryUWkI7+RBgXiIkKmQogmZsjl68n3bDtyZJkrVOQjNOWRQIBLtGTcKgZhG8dzXD1NRBwFd4vnvfDrVfqliXdpJJ4yy\/oflF3ThcjJOVcfTQ6MWw==","iv":"2dca61b224bde276c95587a58663e843","s":"7151e9bfcf6a5149"}