The rejection of capitalism has fueled a worldwide YOLO phenomenon. Now that it is gaining traction in China, what will the impact be on luxury? Image credit: Tiffany & Co. How the YOLO economy is shaking up luxury
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
The rejection of capitalism has fueled a worldwide YOLO phenomenon. Now that it is gaining traction in China, what will the impact be on luxury? Image credit: Tiffany & Co. 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","iv":"121379a59ac38c6fd47fe405a5b6a68c","s":"ca92b38b867f4f27"}