The rejection of capitalism has fueled a worldwide YOLO phenomenon. Now that it is gaining traction in China, what will the impact be on luxury? Image credit: Tiffany & Co. How the YOLO economy is shaking up luxury
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
The rejection of capitalism has fueled a worldwide YOLO phenomenon. Now that it is gaining traction in China, what will the impact be on luxury? Image credit: Tiffany & Co. 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","iv":"b8b1aa90cac6b87cf8263e9682432c66","s":"06ac074c9754a499"}