How throwing out the playbook got Audi back in the game
Posted By Rachel Lamb On In Advertising,Automotive,Featured,Industry sectors,News | No Comments{"ct":"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","iv":"2518656c9ffa81ce0dc917d746979112","s":"1be7c25274a5db9e"}