How throwing out the playbook got Audi back in the game
Posted ByRachel LambOn In Advertising,Automotive,Featured,Industry sectors,News | No Comments{"ct":"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","iv":"ace5858b2a5902747d086d762f8179e4","s":"126a17b03ad569c1"}