How throwing out the playbook got Audi back in the game
Posted ByRachel LambOn In Advertising,Automotive,Featured,Industry sectors,News | No Comments{"ct":"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","iv":"d5e986b876236f53fdc203e47fb7d3fc","s":"3ca85f603eec02d0"}