How throwing out the playbook got Audi back in the game
Posted ByRachel LambOn In Advertising,Automotive,Featured,Industry sectors,News | No Comments{"ct":"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","iv":"6a82e2ffb5b786fadd46d1407d5f52ae","s":"501110e1fdf334cd"}