Tiffany, the iconic New York jeweler known for its diamond and sterling silver pieces, could gain over its jewelry rivals in the next decade. Image credit: Tiffany & Co. Composite: Haitong Zheng
How Tiffany could become the next luxury mega-brand
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Jewelry,Opinion | No Comments
Tiffany, the iconic New York jeweler known for its diamond and sterling silver pieces, could gain over its jewelry rivals in the next decade. Image credit: Tiffany & Co. Composite: Haitong Zheng
{"ct":"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","iv":"64355eebe7d40586674f272d4faceaeb","s":"a4e7864ed14282a2"}