Tiffany, the iconic New York jeweler known for its diamond and sterling silver pieces, could gain over its jewelry rivals in the next decade. Image credit: Tiffany & Co. Composite: Haitong Zheng
How Tiffany could become the next luxury mega-brand
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Jewelry,Opinion | No 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","iv":"0b7d51f40b631bf7e5f3780596c6245e","s":"cad1b289a21eed81"}