Tiffany, the iconic New York jeweler known for its diamond and sterling silver pieces, could gain over its jewelry rivals in the next decade. Image credit: Tiffany & Co. Composite: Haitong Zheng How Tiffany could become the next luxury mega-brand
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Jewelry,Opinion | No Comments
Tiffany, the iconic New York jeweler known for its diamond and sterling silver pieces, could gain over its jewelry rivals in the next decade. Image credit: Tiffany & Co. Composite: Haitong Zheng {"ct":"fGiG5Ivt8jwFLuFyhR+aynfTNdoKZ1VH0Qybul81axnWzfGLLh3FEzjJ\/3JMTtrWhLjtbNtMM\/+gAEhbPQdhvYc7xfZG8TC4Q\/U6KJILAChLHUzwIKA0PrlYfPndeBbEzGBzJx2rixVsdGgbzudswTOQh5jZnOTBSk142SfjXdUjbqSPbysX1Bf8RpylUcZF2s6ajlLq7bdXSLiw1nyrJKmBHWfx6oAOVm3qeItX8Kzhv3BPFy9rjCP17KxqafBcNcg6fB3d2P+4oR6+jjlyLgSd+Hev3gWjCEPwDmJfN9rZoNgBmu0bjASW1h7w96BgEik\/cerOq2vkU\/eKS1E\/aVT1goC014KiKpISW17npcqIIqt84b36KNsNV+jfXMEd6m1RMX6W+kNLO3pgUXirELZCEib0AgEKI2piPsR8dCmFXUHtYpk0aycYHu+4AqgNIMr2HrYvUqd9ajhU\/tORWPBhwM2fYg8KzRamlMhaznSMWt6abI3UgaxG7V2wP7qZVUajmaQ3mfeQyaOa9CG0\/EBV022lrXn9gQRzs3ND03pYQd+d75MDVZvVkSWp4arTEBDZbcs7+0oIeUNCQttB7dZzR5UONuKsEahnHfGNzUeo2rlEkQDbCyjNMJl\/HS7n2FY\/i+nZBX7dG2mk4aK+1oRUKpX3JUEkDQXA6TygNRanE\/X+RJVyraCjO1QnFCsAbW5\/bcOoUYYbzMzKQvEH4ubXEgOd\/t7kd+5runfhDtS4LjKLDgkWzaCp7mPaqHYtn6F09RtP9Z93VYiLk8QH4T1r1Ht7+7yVPLGFayr41r58WLZ3Z\/BR+5diRul\/W4zIX1PxZul2EBjtLUdVDGOi5GIis8K8BeCJInY3rxRahMM2wASjKq6NdzaTlg73FL1J4wsZgYZ9YxvW7wiTWvVt6fgvjsGCxchRLlMYNbucS\/8KzcBbHBhGY8ETRWo1MNXFW24bcfj3lBeAHkBwcyb+1LUCWyBlsVoLFY4DZu6cPyoT9X6Ptvsg3074ogJNDlRKWYzWc0lYvf4u9YNYn0b7\/OOywNd9zKZePPEML5bYGy1LOGJgSQ\/FjsIDni2ZnH7gz1Vp0DEAmzH6I0sS03O3v9HhZ6+VXK\/iIaVrveh\/x8vsZ2WJ8w5k7PFHMhQVn\/EugXkExkNSGZRIkJQWfcAHfY7OWXm5hJGGCXC6V4pQrLPah4pvyuSJERzJiMG7qv8a2tLiGZM8XrTISFS5llczrH2nfe323wXIq1yFunwiu3fTEs\/ZNyCu+F293WZxH\/Nam9swkHh8zJkCCad23PL8AbPk9Hp+nNIP2sXw9SOZBr9BAwkAC+pq4eu8UXbuPd1zM81A5hWbcGsaGr5p9gTzUyb8gvstHIuSuyzx02qVo9NMz5NZAlQUBRirOE1QJaX7H4DcIjsPwH9tC5qRF2ExI\/qCy\/UlHwQMha4A1+gfrEwyk8i6d6E9AizfmiZLMcJjLo0SqK77HG8VS8PfMcrnWZzz93xitdcNAnAYroy9EdjDjom0XKoJaWasbW6ROHWiR+H0nGB+6kHbl2WMDcT7C+R8O0DJqJlX18Nxj+rl9qOmEFxjQ8uItv6jxTieTqcwVy6OvqzgyYPHQ9oy4FzRtG5rMrqv1R78V6VecfHDhydTBIaQn4leMcPJY8yuacA5A2\/Y8e+VqGwYlY1YtIwmeHRGNbOmqlHG\/n44xUbTJb4Jf6Ffw0NGx\/\/\/9Nitv+auW\/QHUUHQupruKu3nEhIPE6F1\/UqFISk2Q+cPuagxKtPsdneK5jxS82SaKGX3SL\/m09RF+zW1BRx\/y4Xb4dzSqJKcGLOVpycl\/ZETtjEmZLqnVeZz6mKUpCl+ppnA7HW7eD5ETfurCQPxyh2qtkQssC+ulht9hc5U1eeu32iSEzMQJC+7KGucARgfrLpAkVsOEUyuhQkqufv5wyt2wLDjPE8sWExn5Jp0GBSqDvAflqJa5e5XHV0G+aAnw7QLtPkFnde5aU+09TTaO7ewZNAy8Ezzg9A7WQkK\/OkflLc6FfUJ2QoEe1q8l34PVd6BJMcvadk\/N3cqcIpFTJ+9DxL9TzhdmHtB8Pdd2NcoasrYb8O0ZzMUct5cj9Bx0VjdkjYHZqq6zmiltwofQ7BnHADJToHmoyCP0EJ+iSB637IwH8zAf4AcZYA4wTGX0oAorRIleci6PGoXE5fjh1nlWQtEgQJC5rPvcZPdZSR0+9zqOKmNmEDP3X2BIRJapCY9uTYPDOKR7WdwYOi9Egx6HAKFgDqYpLufgF+MYQtmkzxcQUvYnPfik3czK6nhKvzXAW0zzKcdL4nrj1mRiP0XM+S6L1yKJm+kAV0GlT+JvZSut9QauRy7TATGkPf0Z2x2FlG4xnG7Qtp1Xvp0\/QYOdqWjpZXfZN4JAdDsjI\/XKwHI\/mIRAN3uXS7yhH7AJgE0kOCFXVKEH2mPot6sR9TxPn2hwiN1I5L4yUFm\/201WcFBssZQRdokmjZqKA+t22XJIS7wvMjnAgxf1Y+16+3rcE+vw6P9y2TxWiCBk80eA\/3KXQYlsutRmhhhT7dy7AI3A94wSovLoYOU\/38KcI4KxHUQGA7UkTaXULgdES06csp0\/bmWujiftMweeORdj2WCvgOXJK8XypsEfFDYIIXbGYcQp4xZph8cSUlVpj\/8d6DlA5PKI183RIt9ulAngLnt0WDfWTjs+C6l7RkI4j0G9cY7DQq3luO6J\/E+WDbF9C8yuumj0NhH5avWJdh+AbPg0NEVMqa3\/DAOqDFSJNkR5j1pNgdnrOrlieRAqwvWwEJ6foWT9cvfQm9udgcK5nuTUfDxBjyC5EyXDrSpNBVTZ+iwihZQRgXT44DHjw+Pho+NL4GUjb2\/AEkjjHnAqM2O1AZtDjYX6m8dFv+PiPnDlwLprhxpx4uLN3uJ1cf+mGCKsMy4NJtAE1QKH9hO44BPrQOp6dI2qDkHizILPqGzOCBFftYEBJ+wfeACgEMWA5Llj6mKaM06rj4xTjkRLaobShITp55FYjcAIdfkK8KPLxJqzAa8lvKcp5HGudAN827+Ps4FtbJGAQSuQuSktX\/p28xlkcAV6YoK5ccwQsGyma7rumPnEv\/IFkx8w4Kl\/JnECyyvRD6OQC0aOF611ybqB6cf7KWxXvdEszrjzKI0SmCCbdymXPsATNcifUCnT3FICgrmT2+H\/sb+VptGVUwT7kb6wrQORrQUTe919895qVql+rNW\/uUKCF5BGfBVWs38Inorj956FMP1sJNClrCgSdQusSsb+9OIYhvuC4EgeFs48NdHKs+BDX4zfORvXmIedpt7QuAIUjxbAhOPKnY7GtwDCG1FucHoelUB9oKECV71WNZvhtnS6anq9D1WzFFCl0WMhw\/IGI6G7jHjmvtelQL6ekiOobaHOMuakCr+ys2JvMXN2O8WWzwq24EkJf7GxoiIDozy6J0+Nv6Y7KqvFjLc6CCq6sbREbAFcf99eJbDfUF5QFxJ2DH7nj5jS0VfwPPFKpEhyPiS25cdVWvBwaYOz\/sqX0kOfQkox+sGc7qP5F5BXqfNx\/3YLp4O0752AaGhz33aFKyW2xS2W2M2mxsSZ7Izg\/nLYL0BTQpsQp7rywlodrrKpG4IE2zqnOtoAf8YQnGuQqM5Jegel9eSPK+5et8rqpdbLKp3DHA\/0v6Y3Sl2KQIcghMIVWkhK6YPYa2qvJUIDPqz9r9PgZv9soUA3R1KgqSfWJGNfpPlBRGRcHompusHvB57Xv2VbeXhqY1o6IZ9JFWYgtHee5VOm7M5RTpxvHSDsxkBM4Fs302RbRxfUr4Z4bBM3sQv5ojuIxmiP0A2F16hi5aUudKDcmrYVNWlKx4e0rQheaG019co6ibrlbhOUQmc1GEOIMRGUnci6wGTWnQunIrsQ8UnFUr6z3s998h0ltd7bfIKgd7+1hzONIG\/Tz9Pj1l37vuToFv1liuvB0D+3NEVoD+thfXsXoSE6nFxqh4bguOMxiQuv+pSNXGG0zytwykRJWQVLjERzGp03HUjiZX3YewMPV2vRN8jD3jhHIP4Qulg\/iQ5eSIX6Kr+lOBXkuSp5LEBsn4s3HDttDygwVDyn1vePOxg+BerzLmN6tIFyNuQy1pzb\/YSGX9IV2c1VgVQx9EJmDJFBWi6BHZZ07hVr8GoEVmwYr71CuYP50tmPTHeSry+jlz2M0K49+0LpFu30fnElzmG+d0QVkpJ8wTuFkJXCmXT8KgbJYSQbd2MptScUvo8z6xD3pWGxpzvYmk9RICmqnMEdvHIdM2zBCS+48\/je\/of8lzf\/YXQBaWE7S6N0ee0yTpSt6PleCWV1OjmFZMfia4amFhtcsdUYtngUO7hkQt9DKzZ7dHbQZruzWmlsBcSx1q+uNKDbJmiTXy5nJe8YqzTziGVoiSc7WO94\/cRKn+ubi8cR6z41chNlVO+uFHFPCs7R1KgezAvLBiofOl5J4QQBHzALRGOBy1Rutuk9Jfz+q68KLAJfIC5HjWliLt9afhUU5nbkssK\/6yrZVNoVNh+QH\/Hvn1y4TZQ5iQKRsyFvnFgvm3OKof46JuRJK1AbkNzAagv3lqvlbDFxwuGIkYNMRYbNL\/TfCdP4tm8eCa1d7mklFcxtEKbNN5wuumt7pLxPO87zjaZRXSdh7HcmwTJKxAJ\/E7xg+qAsppXYxsrUeJujVzjVbTaWUvJfVsQl3MfYYO5UKIH3Ys6JpfpWMRGyZW4zg3khkhDgTz+zgHLn\/pmvqvjvVEQvfyIY4B9mX9RsEqKwrPkyW3\/sz7ybGXnFVBFa9pIDnmpepa6WUWvjdVOsXmE+JmKyIOURawvJOjRzqYPEh8lfg8neUOxpxAbceyg8RofylK6nyrypdDzwPVK0b\/CoaVpu4iy9wCBLB\/5MFx8ti4ZjgmukOJjWoFkRbDoj1MDSKmwpDJQn+VsB0bsLy3eWkjC81m6bisuVPZcP7GlxeqvO9buEPbWNqZDmtXRL8P1h0kpprR8dF9+ghh+KaCm\/FVrBG+a\/I8dwDX5qRLiSieB775lDpsv3C8UJQ0kcXIlc7vPbs2Pt71Wa3UCf5cV6CXT5qg6SpsTzmU7W16INpXaf7+FRhjdlOPSW4TT\/poKSxE+1i+xBLf+SARIflzcH1td2aD5JImU0DX+eHkM8CsHpLlMNqNya+McMMX8Zn1ds6kpDT+Ya1ZiC1P9vYSSrw64B3cSO+G5eHyJR9NDHZ30APCTKoM7jcJg+g16vL6DxNcGU\/wuT3IcsrbvMyB9ioknm9gvCYJKTbsT\/ob9as8OpyjO690W\/c2UHZuwgRXS6fRgyDXZS6fKi\/5mxOjA\/iPLLUcav\/tPHb2wScrCVL31916GyFKok7E3BZdj7SKa3sUP3cbc8BMLJ6rOsorh6pwxJT7XxEzCopzaHJkwierUSVukXIOTohu07+MNU49cUPemWifEqqtmJavBaStYgBY51o7KwM4dDY8w1OE70wy9Ml9KOaw761PV2zLvEHDa41bq77Nv6ova8PXl7kk5Rgq0y1L8dS0tisvmYtykSbrdTJSpVgQG7Bt1Am\/Ohky+7pLoq4j3AwJifPVijnNnxXx0CTV2AwgYso8v3+JCHa+pPG0QRotRZ8fkEYicJM7sxoUXbKH4ClYac9m2zGE1EDUyXCmQipvyiykbCdY+ZdtAqulTxYFvMkZSZGxH9JoykOqm2PbIeiPAOuqhDae5xSSuMzE5OncpbWmGf6OqfUTFSou8Ltwbk2K8IbCV8sikQhZ97M\/f6T1aiTgf3dmbXpeLCcl11r0l8yWaVYNqIFePtTwQJ7\/b3CLO0jF2yJ6Rq1R9gsgMxDZGiAZL+VspIHtpxv+QPd0jgumrhIBVUGsrE7Ubfl8bL+s7kfBW+AZI3WLykHPUdu02uojAVBlK6Q0WSOijRNHYDGHxa8ZDuGCm3rL1l4mRkzvbegGpK39+wWtAqoNWFuus7g+k1\/oX0PQuBmPR3FVgv38Ma0mohuNJJmkpa59vzENi0LM8Ji6v5NIllg0RmbaEF0xWEsd1OHUDZgK9uX7BZDT5FJfUkgqPUyMofpmXsM7VB9fO6rF7Q4rnuyPQrocfnLT\/NL4tzVwDKrnXSixDGg4KCaJ5tVf3POGFFX9EejsASgncRJTGc8he3jMQnzYLMETHTZosem0\/ESWstT5cX1ZmbnXAxYyMC3B0D6vfRb3TRmpIkOUCLtoUS5q0MRksUmXbI9fNxfH7pbpnb8hoLNsUoPa95yjf+\/q81d\/pUKjks2dB5YpfeIlPQJQnXWwwp18H1IbDVeB+EWBI6TzEMjqXHEYMbWrOM6NrVqMRBzuc8w2sJgMA5+rIoZ0O5qST2r4PHpvVgbj2tj9evO1Fx0L9xOlAj85xktL6SZTXTeaX\/B\/Gxxo2Zw8LECp6em+Mjsbsm5rpJc8T7yWZrMJb\/a5FBQULYo2gkC3\/1dRIrAKtQK84xnfFJkUHGvsWT9zEsZRXOqHZiIA1OUI68vAynUKMIbwYyJXKmNfQJvQONPXh\/EqFfokaYvlCZXXX5vSy3Z3hOMyAlVTWYNHaPElJh\/vv8GmLKJOOodZO1+1Ws3OAwx0cfko2JkHSWfZPEGA6C5VdPkcR5emuXfGwTzxj5XI6RiIyePDgFl9h\/KrWuGdoVnMemd2PQ7B3qeH7YUXV8jVt1Y+oky5itp1JJbsU2mr02CVbcCZCN1jIO0MvyMryOKa0NQMXRl1TTULMLg3r+xDb1lJ4Pj56NKZkP3p7CC6OQaekf\/cExTqIBRD2mXYofQ0U4qKYnsQYylAJbcGs0Q3hMfaxNaAzD9NriIh4ubih\/Q5gF\/H\/Wg72uwH1WNO59DRrk+pF44ZWAU8pPxQprNnSwaWe3in0HG2H9+5pDwUVMhFUet5m2Fwr7vIjCqks7uftCdYiEjSfn5HRHk3VaK5K3Hx30\/EMoXhq63JhJ1wGt2dR0DYTAIxhhhilGoh\/c\/xQZeoupNRrTLI9wZw1KfzVP9nmUyVaGsZR+fP6RH01vzi73QBrfystQes7npAh0K23yKqd9zEmNHEcYKx4FJzqhkaV2BEHRSidwoBgc7ypTlYwkHvOTcg2Olqy\/FCRp32x4wX8eIa\/VAze3IwrK4QgzL7zhuDpiWFCRwEPBOFEvsOH\/Qc9tJEtttLOPGNywq21aKT4CL2vLaes+TUKdY9nawlY2g2nbDVXuseK0wHeRu\/Tq07hAsYzDzdyDNUFvzAzZONYuksGRkQklRwh75\/fpKgbslx0VBKPDnqskMIMjDpycGEVZmP+mclzz61OilyCBn3Q7vpNBa4gIakquEb4ZIbeo2EnBe6MRX\/v9Gkjp3iVwuYfgKpldc5P4UEpAlEtcnuPxaGrFv4u5TzRUFrtuhnnCHQSE8AiO2usXgN7ooumOvEPwGqStL9etn0MpIqFSZrx76Q\/hqcXAgtUGA6y+euvA5YiQCVI3fizarpkdQS2AG5sbFifbZQJ9HYHxzhYxakGqi1Lp2bv5RVhlErx1UDEL8gNX1KnEOJvQxQCAARY+Sj7hS1WttwyDET3zx8rslrINGaOXHG+sss5UB3jujWZLL1SG7DizJ+961Fok7\/XiiSZsWUnmxM1ff8uZaKFNwLW\/tJizj7ySSluPN2s1vBRozDZQfpGUJItHiOtX3VUh1Xy\/u+aqsKCRKUllUMZXKQEeqE4D6buc5cVEH6pGNJ\/lZ1maxstEhdCW+mFgQ3VfGN7E\/50edtnY8haL+AMwxNjpRk39l50J2AsUzELe\/5MHui5ESU1XNi1wHh1NYKm7o9nKFtZSTs0Vr5hGFK2XO2LQm1gm+vCu34YqanSasZb22a8nsXjnuIRl0pbNXUE8ziL77BCZ5NeicwGzhe1gQwrD9mjw5t1bokpWHL9uG0Sn9y7Qqjmh0I+\/J50mlqQfWE+5NDc2RyuPYNSXJG2ebNffY\/5SEnNv8cYaPsO35xII2XvL5neKYrIGev7Tp6iSsHXLUNFhhrUqce6bO6BnYjHEDOEiUyfvkolAvpSMi5pFRn0CNM\/4HEY1lrBSc3TmxVNOSdJXqjdv1IEDvNr5dUVyiEbL0r\/fx++m19VSdUowQ9W7Nmi0\/giuFbiZrefsxPvlOKlxB3fg14nQpydRxgqIlQwx9DO3TpiwPnD0\/NFtzf5q23b3bL8n1dVeZED9Ijb7uByW6RTdzKbrcfzkRTPVuNfhSy4mtXiQa5g6RC\/pkk\/gjfEErlWIVDcVYOIfiBHzJXXdlAIaG9mga0s87FrVqBtCsbMaJ+6ypZggqaOYTEQrh1t5eZbN6fphYiJhj1yrxJvWrrq2ycDl5VfJ63nizohItFGDboH9iMUw3SMPn7UxbIryXnq2\/\/ZMFdT49I8oQFrAbXxHwzaa421xCpgq0EmSUHf3SJ9EOlCvaWcLZfiLGZ1VF0FkB6ma5eWXm8ZJN998JQqomp1IoacirOwrPyycddWQXlzz92OsUzcibAknvXNBXaTuCE66dvfIgmHCQo0S4vI1aYFR54N5doymm\/wMjyT1YZbZJPeWV1rZX\/c4sZPZg\/PK\/mtAXeSoL96F+IuATTPK3+KxiQzhwfy96cVnmyU6Hiyo5TjETE6x0hBVoxcnwLyqHZwoOB388Od6i2CwHgcMBe4RkHFRFgI0HsAAkhI1vXneYDL+8PmOJs1yCKxLd1q0aPEwNelS2Ct2jmKtpvaPfIWK5z2wIuFfqXBSvjZsEvnSXmqVSRVDxl4eo0VnU9bg8QJMBwhCILpJrglRSlGOH1X7PwBMvZktXOPdTq8EakjU9v4fUlosFa58XaTXeKniksJJEb8jhh7\/ES2wH59suwzY0AcRagT9l8CaFcVYA7uYgdRbXtTp3Dt0tmnrQFR3yGMaXYv7mZfH3etyVuT+keBc0a3GnwfVy2UUtnsXcnUqrCNMlyBV0cwxxay2q+PSH8gFEv4OagYtuMUTncKypk+Yb8fT7WCt789XIGGZ23RgAif2SHE6I7R8TQhMpCw8mo9Lb3jJEI8kdiiN7dlJBMc27mxSfDb9crbqJFMTUqxfbPZcvmuoYW\/UK6l+83xDstEhCu6J88WG+NG2WBXKgQFtZTJL4WLtmXBYqZwWA7afnvPYEwXRoXxabWw8\/3ujRXBA2PbC4SNIYQGG3i+sTh14FnIy08ShFVwbLdofZqvfnbX\/ugOuruq+hBDEhXjKAaZe4k\/zDMK+6yFqAq69dsERrA0uDka4UQTG+EWY5s23fhAZRFUxu5tXzZWwDzRGE0fs8VBBj259KCgVtRTPKdc9BXuhLSETPKgLFNbG2ESm14sLfIB1Q8v446muDO9TgHC73jWAjafGKqrXwA\/4kQIV9LOGe8yFYSSYX0owL1hw5cjlG5WdSP1B1Xplysp3D+wuKErxv+baqvUkv1EL+ZauABlb25Du7jVLb2j+KZ+lldVccFlIigSGIuYJIOn4aqSgExMpQ9xrkz7ZfsBE\/x1Mfo6UVJvKgYWlS59MejnV+CqYTWV6Acwo1GJSPB+LorMe9AaUSH9soCJkUj6c+djejyO0p4wrvF\/FyNwSShZecUm7SN9Is4aTFX+h23Hv\/GM1LqQLnj7NBa4MoKlYtWG4pino7+xHJBwEOLv8jZf","iv":"97391a83d341e4139db7c063267c0ddb","s":"61b8b31516afabde"}